L3 Area Sales Manager Nagpur

JD -L3

• ASM Sales Job Title: Area Sales Manager Function: Sales Sub-function:
• Reports to: Vice President (Sales ) Office/Location: Nagpur

1. JOB PURPOSE This is for the Chetak Business Unit which is primarily the 2 wheeler electric vehicle

• Chetak. The Bajaj brand is well known in all pockets of India, and CTL is a subsidiary of Bajaj Auto. An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region. The ASM would be a part of the Electric Vision of the company.

1. REPORTING RELATIONSHIPS Reporting to Direct Reports Vice President (SALES ) NIL
2. INTERACTION WITH STAKEHOLDERS Internal External Direct

• Sales team
• Marketing team
• Finance team
• Network Development team
• Sales Planning team
• Service team
• Dealerships
• Interaction with customers / unions
• BAFL , Other financers

1. JOB REQUIREMENTS Educational Qualifications Essential: Any post graduate (MBA) from Tier 2 colleges. Desired: Post graduate (MBA) from a premier institute. Work Exp Min: 3 Max: 8 Need for travel High 75%
2. KEY COMPETENCIES Technical/Functional

• Understanding of sales processes
• Dealership Management
• Product Knowledge
• Market Intelligence
• Competition Tracking
• Network development
• Negotiation and Conflict Resolution
• Sales Training
• Local Activation
• BTL activations
• Marketing Behavioural
• Continuously raise the bar
• Ensure results with speed
• Meet customer expectations 6.

KEY RESPONSIBILITIES

Sales Vs. Targets:

• Achieving the sales targets through channel partners in the assigned region
• Increasing the market share for the assigned region by providing strategic directives
• Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales
• Updating market developments periodically to facilitate proactive steps to combat competition
• Analyzing market sales data and customer satisfaction data
• Drive volume and Market Share growth in all categories sold Network Coverage:
• Identifying the network gaps & identify prospective dealers
• Managing the business by monitoring each dealership in terms of viability and profitability
• Identifying new towns for Expansion Systems and Processes:
• Capturing ASM best practices and deploy them horizontally in concerned areas
• Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
• Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
• Timely entering targets and achievements on internal platform (CDMS) Manpower:
• Ensuring adequacy of manpower at channel partners
• Timely training of the Dealership Sales Manpower BTL/Local Level Marketing:
• Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction Stock and Working Capital:
• Managing the funds flow to the dealerships and ensure optimization of working capital
• Stock planning & correction Finance:
• Manage funds flow to the dealerships by way of coordinating with the Financiers
• Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
• Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships The above list is not exhaustive and could evolve with changing needs & priorities of the company