Assistant Director, Digital Media

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Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application. Job Title: Assistant Director, Digital Media Department: Athletics | Digital Media Job Description: The Assistant Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing unit, helping provide strategic oversight for the department’s digital presence across official Athletics social media channels, YouTube, and emerging media.

Reporting to the Director, Digital this role shapes the department’s digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms. The Assistant Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives.

Responsibilities include

directing social media strategy and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing, Digital Marketing and Communications teams. The Assistant Director will analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.

Provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels. Additionally, the Assistant Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities.

The Assistant Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint. Minimum Required Qualifications Bachelor's degree or equivalent experience. 2 years of relevant experience required. 2-4 years of relevant experience preferred.

Two to four years of progressive full-time experience in digital media, social media strategy, content planning, audience engagement, or a related area. Demonstrated experience developing and executing digital content strategies across multiple social platforms, along with strong written and verbal communication, organizational, and analytical skills.

Proven ability to manage multiple projects in a fast-paced environment and collaborate effectively with creative, communications, and marketing teams. Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities. Desired Qualifications Master’s degree in a related field.

Experience working in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment. Familiarity with social media analytics platforms, content management tools, short-form video workflows, and emerging digital platforms. Experience overseeing student staff, interns, or part-time contributors.

Function : Marketing and Communications Sub

• Function : Social Media Career Band : Specialized Career Level : S2 Additional Information: Location: Schottenstein Center (0081) Position Type: Regular Scheduled Hours: 40 Shift: Varying Shifts Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions . The university is an equal opportunity employer, including veterans and disability.