Salesforce Marketing Cloud Architect

Salesforce Marketing Cloud(Architect level)

• MC Advanced Cross Channel,Salesforce Platform Experience : 10+years Contract role Not Applicable for Lessthan 10yrs(need only Architect profiles) Immediate Joiners Remote Key Responsibilities

1. Architecture Solution Design Define target architecture for Data Cloud: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Calculated Insights, Identity Resolution rules, and Data Spaces. Map source systems unified profile (Sales, Service, Commerce, Marketing, Web/App, POS, ERP, Ad. Tech, offline).Establish golden record strategy (deterministic/probabilistic matching, survivorship rules).Design real-time and batch ingestion patterns, cataloging, and lineage.
2. Data Ingestion Harmonization Architect connectors (Sales/Service Cloud, Marketing Cloud, Commerce, Mule. Soft, S3, Kafka/Event Bus, Snowflake/Databricks, REST).Define harmonization: schema mapping, unification, transformations, calculated insights/metrics, enrichment (e.g., geos, lifecycle, LTV, churn).Implement consent preference models aligned to GDPR, CCPA/CPRA, CANSPAM, CASL.
3. Identity Resolution Profile Unification Design identity graphs and identity rulesets (deterministic fuzzy/probabilistic as needed).Define survivorship logic (field-level precedence, recency, source trust scoring).Optimize profile stitching performance, data quality, and monitoring.
4. Segmentation, Activation Personalization. Architect audience segmentation (rule-based, AI-driven, calculated insights).Enable activation to downstream channels: Marketing Cloud/Journey Builder, Personalization (Interaction Studio), Sales/Service, Commerce, Ad platforms, Mobile, Web SDKs.Define real-time eventing patterns for triggers (web/app interactions, service events, lifecycle milestones).
5. Governance, Security Compliance Implement Data Spaces, data classification, PII handling, field-level security, and data minimization.Establish data retention, purging, obfuscation, and audit trails. Ensure compliance with privacy-by-design, consent propagation, and DSR (Data Subject Requests).
6. DevOps, Observability Operations. Set up CI/CD for Data Cloud metadata (where supported), configuration versioning, and environment strategy.Define monitoring, alerting, and SLAs for pipelines, match jobs, and activations.Create runbooks, backup/restore, and disaster recovery procedures.
7. Stakeholder Management Delivery Translate business goals into architectural blueprints and implementation roadmaps.Lead architecture reviews, estimation, and technical governance across squads.Partner with Marketing, CRM, Data/Analytics, Privacy/Legal, Security teams; mentor engineers.