Sr Director of Marketing

Description Location: Headquarters – Athens, GA Job Family: Sr. Director Reports To: SVP of Commercial Operations Exemption: Exempt Position Purpose: The Senior Director of Marketing is responsible for setting and leading Creature Comforts’ overall marketing strategy to build enduring brands, deepen consumer relevance, and drive sustainable business growth.

This role serves as the senior integrator of the company’s above-the-line and below-the-line marketing efforts—connecting brand strategy, creative, digital and social media, communications, partnerships, field activation, consumer experience, and commercial priorities into a cohesive marketing system. The Senior Director will lead and develop the Marketing team, establish clear priorities and measures of success, manage key agency relationships and resources, and work closely with Sales, Innovation/Product, Taproom, Finance, Operations, and executive leadership to ensure Creature Comforts shows up consistently and powerfully wherever consumers encounter our brands.

Duties and Responsibilities

1. Brand & Portfolio Strategy: Own the overarching marketing vision and strategy for Creature Comforts and its portfolio of brands, including brand identity, positioning, target consumers, messaging, and long-term growth priorities. Develop annual and multi-year marketing plans that translate company objectives into brand priorities, campaigns, investments, and measurable outcomes. Partner with Innovation, Sales, Finance, and Operations to identify market opportunities and guide the innovation pipeline, packaging and format strategies, and go-to-market plans.
2. Integrated Marketing Leadership: Lead the development of integrated marketing campaigns across consumer, commercial, digital, experiential, and community channels, ensuring consistent brand storytelling and execution. Establish and oversee an annual marketing calendar aligning brand priorities, product launches, seasonal opportunities, partnerships, sponsorships, and commercial programming. Regularly communicate Marketing performance, key insights, risks, and opportunities to executive leadership.
3. Commercial & Sales Partnership: Serve as Marketing’s senior strategic partner to Sales, developing programs that drive distribution, velocity, trial, repeat purchase, and retailer/distributor engagement. Partner with Sales leadership on market and channel priorities, retail programming, wholesaler support, and key account opportunities. Maintain regular in-market engagement with Sales, distributors, retailers, consumers, and field teams to inform strategy and execution.
4. Creative Digital & Consumer Experience: Set the strategic and creative direction for advertising, packaging, design, digital and social media, content, and consumer-facing brand experiences. Lead major brand identity, packaging, and brand-refresh initiatives. Establish digital and consumer engagement strategies across social media, CRM/email, web, paid media, search, and emerging platforms. Use consumer insights, performance analytics, and ongoing experimentation to strengthen brand storytelling, engagement, and marketing effectiveness.
5. Brand Reputation, Communications & Partnerships Lead the strategic alignment of public relations, brand communications, community impact, and corporate messaging with Creature Comforts’ purpose and brand identity. Set external communications priorities with executive leadership, including company announcements, executive visibility, crisis communications, and earned-media opportunities. Direct strategic partnerships and community-impact storytelling to strengthen brand reputation, consumer engagement, and commercial opportunities.
6. Team Leadership & Resource Management Lead, coach, and develop the Marketing team, establishing clear priorities, accountability, collaboration, and a culture of curiosity and continuous improvement. Oversee the annual Marketing budget, allocating resources across brands, markets, channels, and initiatives based on strategic priorities and expected impact. Establish effective communication, coordination, and decision-making across Marketing functions and cross-functional partners.

Requirements

7+ years of progressive marketing experience, preferably within beverage alcohol, CPG, consumer lifestyle brands, hospitality, or another highly brand-driven consumer category. 5+ years of meaningful people-leadership experience, including experience managing senior or functional leaders. Demonstrated success developing and implementing integrated brand strategies that contribute to measurable business growth.

Significant experience across several of the following disciplines: brand strategy, creative development, consumer marketing, digital/social, media, PR, experiential marketing, field/trade marketing, partnerships, innovation, and consumer insights. Experience developing annual marketing plans and managing significant marketing budgets.

Demonstrated success managing creative, PR, media, or other external agency relationships. Strong understanding of consumer research, performance analytics, and marketing measurement. Experience working closely with Sales and translating marketing strategy into commercially executable programming. Beverage-alcohol, distributor/wholesaler, retail, and three-tier-system experience strongly preferred.

Experience successfully launching new products, brands, packages, or major brand initiatives strongly preferred. Exceptional written, verbal, presentation, and executive communication skills. Bachelor's degree in Marketing, Business, Communications, or a related discipline preferred; equivalent relevant experience will be considered.

Ability to travel regularly to markets and attend occasional evening and weekend consumer, industry, partnership, and company events Physical Requirements : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee is also regularly required to sit at a desk and work at a computer for long periods of time throughout the day.

The employee frequently is required to talk or hear. The employee is occasionally required to taste or smell. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. Disclaimer The job description provided here is intended to outline the general nature and key responsibilities of this role.

It is not intended to be an exhaustive list of all tasks, duties, and responsibilities that the employee may be required to perform. The employee may be asked to perform other duties as required. Furthermore, the duties and responsibilities of this position may change at any time, with or without notice, based on the needs of the organization.