Associate Creator Manager - American Football

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Associate Core Creator Manager leads the strategy, relationships and programming that connect EA SPORTS American Football with its most engaged creator communities across Madden NFL and College Football. This role owns a critical, year-round creator capability spanning launch, live service and major franchise moments.

They will build trusted relationships with core creators, develop programs that drive audience engagement and business impact, and create high-performing content that can be amplified across creator channels, paid media and the broader marketing ecosystem.

Key Responsibilities

Own the Core Creator strategy across Madden NFL and College Football, developing year-round programming that supports franchise, audience and business objectives. Build and manage strategic creator relationships, serving as the primary partner for creators deeply connected to our games, communities and live-service ecosystem.

Lead major creator programs and activations, including Creator Capture, Open Directory, Creator Network, Creator Bullpen, Title Update programming and paid creator campaigns. Support live-service growth by activating creators around Ultimate Team, seasonal programs, competitive play, Drops, product updates and other priority moments.

Develop high-performing creator content that can serve both creator audiences and downstream marketing channels including paid media, clipping and seeding. Partner across Marketing, Franchise, Communications, Community, Paid Media and Analytics to integrate creators into broader go-to-market and live-service strategies.

Measure and optimize creator performance, using audience, engagement and business results to improve programming and investment decisions. Manage creator operations and execution, including contracts, rights, approvals, disclosures, embargoes, payments and talent coordination.

What We're Looking For

Strong experience in creator, influencer, social, community or entertainment marketing. Demonstrated ability to build trusted relationships with creators and external talent. Experience developing integrated programs that connect audience engagement to measurable marketing or business outcomes. Strong understanding of gaming, sports and creator culture; deep familiarity with football audiences is highly valuable.

Ability to operate strategically while managing complex, fast-moving execution. Strong cross-functional leadership, communication and stakeholder-management skills. Comfortable using performance data and insights to evaluate effectiveness and evolve strategy. What Success Looks Like The Associate Core Creator Manager maintains a strong, always-on creator ecosystem that gives Madden NFL and College Football trusted access to core audiences, produces high-performing content, strengthens live-service engagement and increases the effectiveness of broader marketing investment.