Senior Manager, Programmatic

Summary: Quigley is seeking a Senior Manager, Programmatic, to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, and CTV (DOOH and audio nice to have). The Programmatic Senior Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Core Accountabilities: Day to day, this role includes the following responsibilities: Provide programmatic thought leadership and execution strategy across agency lines of business Develop data and audience strategies for programmatic media plans Develop and oversee the execution of rigorous testing plans Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels Handle daily campaign optimizations and oversee regular campaign pacing and budget management Assist in the development of client-facing campaign performance reports, including data quality and insight development Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments Actively participate in cross-channel/cross-team planning, project management, performance, and service integration Mastery: Able to communicate and present work with confidence and clarity Academic/Educational Requirements: Bachelor’s degree or relevant experience Required Skills/Experience: 3–4 years of direct programmatic platform media buying experience Expert, hands-on knowledge of DSP platforms (e.

g., Trade Desk, DV360) Proficiency in Excel (Pivot Tables, VLOOKUP, etc.) A passion for everything digital, with an active interest and understanding of online advertising industry trends A strong understanding of optimization levers and testing approaches across media buying platforms Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team Great analysis skills (including quantitative analysis) and confidence in making information-based decisions Adept at leading a team and partnering across various departments #LI-JM1 #LI-REMOTE