ASO Associate (App Store Optimization)

Location: Gulberg 3, Lahore Work Mode: On-site | Full-Time Experience: 0-6 months (Fresh Graduates Encouraged to Apply) About Game District At Game District, we create engaging mobile gaming experiences for players worldwide. We are looking for a curious, creative, and analytical ASO Associate to contribute to the growth and visibility of our mobile games.

This role offers an opportunity to learn and work on App Store Optimization (ASO), mobile game market research, competitor analysis, and app publishing. Fresh graduates with a strong interest in mobile gaming are encouraged to apply, while candidates with relevant experience are also welcome. You will gain hands-on experience and learn from professionals in the gaming industry.

Key Responsibilities

Research mobile gaming trends, competitor games, market opportunities, and player preferences. Game Research & Development: Support game R&D by identifying promising game concepts, analyzing market demand, and studying successful mobile games. App Store Optimization (ASO): Conduct keyword research, assist with metadata optimization, and improve store listings to increase game visibility and downloads.

Creative Asset Research: Research and analyze game icons, screenshots, feature graphics, and other store assets to identify opportunities to improve conversion rates. Store Listing Experiments: Support A/B testing and store listing experiments to evaluate different creatives and metadata. App Publishing Operations: Assist with game listings, updates, and publishing-related tasks through Google Play Console and Apple App Store Connect.

Performance Analysis: Monitor store performance metrics, including impressions, downloads, conversion rates, and other relevant growth indicators. Cross-functional Collaboration: Coordinate with design, marketing, and development teams to implement store asset updates and optimization strategies. Continuous Improvement: Track industry trends, analyze performance data, and suggest improvements to game visibility and growth.

Requirements

0–6 months of relevant experience in the field an d Fresh graduates are encouraged to apply. Bachelor's degree in Marketing, Business Administration, Computer Science or a related field. A genuine interest in mobile games, gaming trends, and app publishing. Strong research, analytical, and problem-solving skills. A creative mindset with good attention to detail.

Basic understanding of mobile applications and digital platforms. Willingness to learn ASO, market research, and game publishing workflows. Good communication and teamwork skills. Familiarity with Google Play Console, Apple App Store Connect, or ASO tools is a plus. Prior experience in ASO, digital marketing, app publishing, or mobile game research is an advantage but not mandatory.

If you are passionate about mobile games, enjoy researching market trends, and want to build a career in app store optimization and game publishing, we would love to hear from you.