Master Thesis Public Relations, Social Media and Strategic Communications GORE-TEX Brand

About the Role

We are looking for a student (f/m/d) to start as soon as possible to complete a master’s thesis in PR on “The Future of Strategic Communications” in collaboration with the GORE-TEX Brand / W. L. Gore & Associates. The objective is to explore the impact of AI and changing media consumption, analyze leading communications organizations, and develop practical recommendations for the GORE-TEX Brand’s future communications strategy and global operating model.

Responsibilities

Analyze developments in AI, AI Search, and Large Language Models Examine changing information and media consumption patterns Assess the impact on visibility, credibility, and brand authority Benchmark leading international communications organizations Develop best-practice case studies Compare global and regional organizational and responsibility models Conduct literature, trend, media, and social media analyses Conduct and evaluate interviews with industry experts Develop strategic recommendations and present the findings to relevant stakeholders Qualifications Currently enrolled in a master’s program, for example in communications, media, marketing, business administration, or a related field Strong interest in strategic communications, brand management, and organizational development Keen interest in AI and digital communications trends Experience with academic and qualitative research methods Ability to analyze complex topics in a structured manner Understanding of PR, social media, content, and international communications Strong research and benchmarking skills Independent, thorough, and results-oriented approach to work Strong communication and presentation skills Excellent command of English; German language skills are an advantage That's what you've got to look forward to Join a highly motivated team and a great working atmosphere An interesting and challenging opportunity with an international focus A very good compensation An experienced Sponsor who will help you with advice and support Sports activities, work-life-balance, free coffee, tea and fruits, a subsidized canteen and more What We Offer Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”.

Learn more at gore.com/careers/benefits Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws. Gore requires all applicants to be eligible to work within the United States.

Gore generally will not sponsor visas unless otherwise noted on the position description.