Events Lead

Event Management The Events Lead owns the full scope of every event. No aspect of planning, delivery or follow-up is handed off without the Events Lead's direction and oversight. Serve as an Event Lead for internal, customer, trade and community events ranging from 10 to more than 500 attendees, from planning and budgeting through execution and evaluation.

Plan and manage multiple events at the same time, keeping timelines, budgets and deliverables on track across the full events calendar. Manage all event vendors, from sourcing and contracting venues, catering, audiovisual, rentals and entertainment to overseeing their delivery, and keep event and program spending within approved budgets.

Develop run-of-shows, timelines, site plans and day-of checklists for all events. Lead events on site as the primary decision maker, overseeing setup, guest experience, vendor coordination and teardown. Recruit, schedule and brief event volunteers and staff, assigning roles and managing coverage on event days. Lead employee appreciation programs and manage event merchandise.

Manage invitations, registration, and guest communications. Communicate event plans to the senior leadership team ahead of each event, ensuring leadership is aligned on plans and scheduled to attend. Report results to the senior leadership team after each event, including survey findings, budget spend, employee attendance, and key metrics, with recommendations for improvement.

Design event collateral, including invitations, signage, site maps, presentations and merchandise, in alignment with Tomlinson brand standards. Lead the events committee, bringing together representatives from across the organization to plan, prioritize, and deliver customer-facing events. Marketing Support Execute and direct corporate marketing programs as required, including recurring annual programs and new company-wide initiatives, from planning and coordination through delivery and evaluation.

Support the marketing team on marketing programs and events as business priorities require. Key Relationships Marketing Strategy Supervisor: provides direction and approves the events calendar and budgets. Division leadership: internal clients supported through event planning and execution. Marketing team: provides support on event logistics as required.

Senior leadership team (SLT): receives pre-event plans and post-event results, and attends events as scheduled.