Digital Marketing Executive

· Plan and execute integrated digital marketing strategies aligned with business and sales objectives

• Drive lead generation and performance across Google Ads, Meta (Facebook. Instagram), LinkedIn, YouTube, SEO, and remarketing channels
• Own end-to-end campaign planning, execution, optimization, budget management, and KPI delivery (CPL, ROI, CTR, conversions)
• Manage and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads
• Execute on-page and off-page SEO strategies, keyword research, and website optimization initiatives
• Manage and optimize websites, landing pages, and conversion funnels to improve lead generation
• Coordinate with content teams to develop blogs, case studies, email campaigns, and website content aligned with marketing objectives
• Manage and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube
• Plan and execute social media calendars for campaigns, product launches, events, and exhibitions
• Drive engagement through organic and paid social media strategies, online reputation management, and community engagement
• Set up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)
• Ensure all leads are correctly attributed to the appropriate marketing channel and report channel-wise performance
• Regularly audit and resolve issues in website tracking, forms, and conversion events to maintain accurate lead source reporting
• Track and analyze digital campaign and website performance using Google Analytics, Google Tag Manager, and Search Console
• Prepare weekly and monthly performance, lead, and ROI reports with actionable insights
• Coordinate with external agencies, and internal stakeholders to ensure effective execution of digital marketing initiatives
• Support branding and promotional initiatives for product launches, exhibitions, and events
• Work with international clients and cross-functional teams where required Requirements
• 3–5 years of hands-on experience in digital marketing
• Strong background in performance marketing and lead generation
• Ability to independently own and optimize campaigns with minimal supervision
• Experience working with international clients preferred Google Analytics 4, Google Tag Manager, Google Search Console
• Google Ads, Meta Ads Manager, LinkedIn Ads
• SEO tools: Ahrefs or SEMrush
• WordPress and landing page tools
• CRM / lead management systems