Digital Commerce Manager - PlanetBox

Role Overview We’re looking for a Digital Commerce Manager to lead Planet. Box’s digital business across DTC ecommerce, Amazon, email, SMS, and loyalty. Working from annual business goals established by the broader team, this role will develop the digital strategy, tactical plans, and clear KPIs needed to achieve those goals, using performance insights and digital expertise to continually identify opportunities for growth.

This role balances strategic leadership, analysis, and hands-on execution within a highly collaborative Brand Team. This position will lead the business and performance side of our digital channels while partnering closely with Brand and Creative to turn ideas into integrated campaigns and experiences that connect our brand with measurable business results.

Ecommerce Strategy & Site Management Lead and execute Planet. Box’s ecommerce growth strategy across acquisition, conversion, retention, and AOV, translating annual business goals into clear digital priorities and tactics. Own onsite merchandising and optimization, partnering with internal teams on landing pages, PDP content, promotional experiences, and site updates to create a cohesive customer journey from campaign touchpoint through purchase and retention.

Develop and manage testing and optimization initiatives, including A/B testing, personalization, merchandising, and UX improvements ( working knowledge of HTML/CSS a plus, no coding required) . In collaboration with the Brand Team, create quarterly and seasonal ecommerce plans with clear KPIs that ladder up to annual business goals.

Lifecycle Marketing: Email, SMS & Loyalty Own and deploy the email and SMS campaign calendar across product launches, promotions, seasonal campaigns, and evergreen initiatives. Develop campaign strategy and messaging, translating business priorities into clear briefs and content for Creative. Own and optimize automated lifecycle flows and segmentation.

Manage and evolve Planet. Box's loyalty and referral programs, identifying opportunities to increase repeat purchase and customer engagement. Test and optimize email and SMS performance, using campaign and customer insights to improve engagement, conversion, and retention. Amazon Strategy & Management Partner with the Amazon team to help develop Planet.

Box's Amazon strategy with a focus on revenue growth, profitability, discoverability, conversion, paid strategy, and creative needs. Manage and optimize Amazon product listings, A+ Content, and Brand Store content. With the Amazon team, monitor and report out sales and performance data to identify opportunities across assortment, content, promotions, and advertising.

Monitor ratings, reviews and communicate issues with teams when action is needed. Performance, Analytics & Optimization Establish and own KPIs across DTC, Amazon, email, SMS, loyalty, and other ecommerce initiatives that clearly ladder up to annual business goals. Regularly evaluate performance against goals, identify gaps and opportunities, and adjust tactics to keep the digital business on track.

Communicate key performance insights and recommendations to cross-functional partners and leadership. Use ecommerce, lifecycle, and Amazon performance insights to inform broader marketing decisions and creative strategy. Project & Cross-Functional Management Develop clear timelines, briefs, and deliverables, keeping projects on track and effectively communicating priorities and updates to contributors and stakeholders.

Prioritize effectively during high-volume periods when multiple channels and business needs require attention. Serve as a key connector between the Brand Team, cross-functional Lifetime Brands teams, and external partners, ensuring alignment across priorities and initiatives.

Qualifications

4+ years of ecommerce or digital marketing experience, ideally within a consumer or DTC brand. Demonstrated experience balancing strategic ownership with hands-on execution. Strong experience with Shopify and ecommerce merchandising. Hands-on experience with Klaviyo or a similar email/SMS platform, including campaigns, segmentation, automation, and lifecycle flows.

Strong analytical skills with the ability to translate business goals and performance data into actionable digital strategies and tactics. Meaningful experience managing or contributing to an Amazon business, including content, merchandising, promotions, advertising, and performance analysis. Strong communicator and collaborative partner who can work effectively across creative, brand, performance marketing, and leadership teams.

What Success Looks Like Planet. Box has a clear, proactive ecommerce plan rather than reacting to channel needs as they arise. Planet. Box and the Amazon team are aligned on a consistent strategy for growth, optimization, and brand presentation. Email, SMS, loyalty, and automated flows are thoughtfully managed and continually improving.

Major launches and promotional periods are coordinated across site, Amazon, lifecycle, social, and paid media. Performance reporting consistently leads to decisions, tests, and meaningful action. Location: Seattle/Hybrid work schedule About Lifetime Brands Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home.

We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits.

Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability.

This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.