Content Manager

About Underdog Digital We are a growing digital marketing agency. You are a detail-oriented content manager who loves to “follow the data” to get results. You love to write, you love to see content hit with an audience, and you love to use technology.m We are looking for someone who wants to take ownership of the processes and delivery of content marketing services to our clients.

This role would oversee the content for multiple brands. This includes creating the strategy, managing projects, ensuring deliverables are met, guiding teammates, and sometimes interacting with clients. We are based in Columbia, South Carolina, and help companies nationwide to grow their brand and tell their story. We are excited to have another teammate join our crew!

Job Type: Full-time Pay: $50,000.00 - $55,000.00 per year Requirements Responsibilities/ Skills Needed: Work closely with clients to create an effective content marketing strategy and editorial plan in line with business objectives Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention Developing and managing the editorial calendar to ensure deadlines are met Helping to generate engaging content ideas for thought leadership pieces, websites, social platforms, and marketing collateral Editing and proofreading content.

Managing a content team consisting of writers, graphic designers, videographers, etc. Formulating a cross-platform content strategy. Brainstorm with team members to develop new ideas. Build a following on social media. Provide editorial, creative and technical support to team members. Track web analytics to ascertain content engagement levels.

Manage content across all platforms, including email and social media. Youtube channel management - we manage around ten Youtube channels and need to be able to create content strategies and manage a content calendar and ensure things are being added in a timely fashion. Project management - there are a LOT of projects going at once since we are an agency, We serve many brands and they all have email/ web/ SEO/ and social projects going at the same time.

Podcast production and channel growth - we produce two podcasts for our internal brands Website management - you must be able to manage web development projects. You don't need to be a developer, we have developers. Wordpress knowledge is a must. SEO management (must be able to lead contractors who are doing SEO work, be able to review reports and make adjustments to the strategy based on those results.

Some of the tools we use. You should be experienced in many, we can train on the ones you are not:

• Trello
• Google Analytics
• Wordpress
• Yoast
• Sprout Social
• Agency Analytics
• Go High Level
• Youtube
• Facebook/ Insta
• LinkedIn - we do a LOT with LinkedIn. Experience here is a must.
• Taplio
• Duxsoup
• GSuite We provide a variety of services for our clients including SEO, email marketing, and social media management. The right candidate must be well-versed in all three. This role is perfect for someone who: Has the ability to manage multiple projects simultaneously in a fast-paced environment. Has at least 5 years of progressive marketing experience. Has a solid foundation of marketing principles, excellent spelling and grammar, and the ability to proof materials for accuracy, brand compliance, and fulfillment of work requested. Has Project Management skills and experience. Is organized, detail-oriented, and self-driven. Is comfortable explaining and talking about marketing strategies such as SEO, social media, and funnels. A strong ability to analyze and manage various metrics and use our reporting system to create actionable items. Is incredibly resourceful. You'll figure out what needs to be done and find ways to make it happen. Has superior organizational, verbal, and written communication skills. Is very tech-savvy, experienced, and resourceful in using tech tools.

Benefits

Benefits of Working at Underdog Digital Full benefits including dental and vision 401k with matching opportunities Generous PTO plan Flexibility