Data & Tracking Specialist/Coach

Position Overview

The Data & Tracking Specialist & Coach sets up tracking, attribution, and reporting infrastructure for client accounts, and coaches client teams on how to read and act on their own reporting.

Key Responsibilities

Build and maintain client-facing dashboards and reports covering funnel performance, attribution, and ROI. Diagnose and resolve tracking discrepancies between platforms, CRM, and reported revenue for clients. Lead client sessions teaching stakeholders how to read dashboards and connect metrics to decisions. Simplify tracking setups and reporting framework based on clients key metrics Required Qualifications 3+ years in marketing analytics, tracking implementation, or a related technical marketing role.

Hands-on experience with GA4, Google Tag Manager, and at least one BI/dashboard tool (Looker Studio, Tableau, etc.) Comfort with UTM governance, pixel/conversion API setup, and basic SQL or spreadsheet-level data manipulation. Ability to explain data findings to non-technical stakeholders clearly and without jargon.

Preferred Qualifications

Experience with server-side tracking (CAPI, Server-Side GTM). Familiarity with multi-touch attribution models. Agency or multi-client consulting background. What We Look For in Every Client-Facing Expert Think Bigger Mindset — approaches every client problem by asking 'what would 10x better look like?' rather than settling for marginal fixes.

Service-Minded — treats every client interaction as a chance to build trust; follows through without being chased. Clear Communicator — translates technical or strategic detail into language a business owner can act on, in writing and live sessions. Coach, Not Just Doer — comfortable teaching a client to run a process, not only running it for them.