Senior Manager Business Finance

Job Purpose**

As the Senior Manager, Business Finance for Southeast Asia, you will serve as the strategic co-pilot to our regional commercial, e-commerce, and supply chain leadership teams, and as the finance anchor across our SEA markets (including Singapore, Thailand, Malaysia, Vietnam, and the Philippines). You will own the end-to-end financial performance (P&L) of our consumer retail operations across the region, driving growth strategies while maintaining tight financial guardrails across multiple currencies and market maturities. This role requires a unique balance of growth partnering, rigorous FP&A, forward-looking commercial partnering, and operational optimization — specifically surrounding margin protection, multi-market consolidation, and omnichannel scaling.

1 Growth Business Partnering**

● Act as a key advisor to Retail Operations, Marketing, and Merchandising teams across SEA markets, translating financial data into actionable growth and promotional strategies tailored to each market's maturity.

● Evaluate new store openings, market entry business cases, e-commerce channel expansions, and digital transformation investments across the region using ROI and payback modeling.

● Analyze pricing elasticities, promotional markdowns, and margin-dilutive practices across markets to maximize gross profit conversion.

2 Full P&L Management & FP&A**

● Take full accountability for the consolidated SEA retail P&L, driving budgeting, strategic rolling forecasts, and variance analysis across all markets in the region.

● Monitor monthly actuals versus targets by market, highlighting potential structural cost overruns (e.g., retail store rental inflation, wage impact, FX volatility) and identifying corrective measures.

● Deliver sharp, narrative-driven monthly performance dashboards to regional and country leadership, consolidating multi-market and multi-currency results into a coherent regional view.

● Partner with country finance leads across SEA to standardize reporting, drive consistency in financial processes, and build local finance capability.

3 Inventory & Supply Chain Optimization**

● Partner closely with regional Demand Planning and Logistics teams to optimize working capital via inventory management across SEA distribution networks.

● Formulate models to optimize Day Sales of Inventory (DSI), minimize shrinkage, manage stock aging, and prevent obsolete inventory write-offs across markets.

● Assess the financial viability of warehousing setups, fulfillment infrastructure, and last-mile distribution networks across the region, including cross-border logistics considerations.

4 Regional Market Expansion**

● Build financial business cases for new market entry and store rollout across Southeast Asia, in partnership with regional leadership.

● Support localisation of pricing, promotional, and inventory strategy to reflect each market's competitive and regulatory context.

● Own the financial due diligence and post-launch performance tracking for new SEA market or format launches.

Requirements

& Qualifications**

Education

& Professional Certifications**

● CA or MBA in Finance, Accounting, Business, or a highly quantitative field.

Experience**

● 6 to 9 years of progressive corporate finance experience, with at least 4–5 years operating within the Consumer Retail, FMCG, or E-commerce sector across Southeast Asia.

● Proven track record in a commercial/business partnering capacity, with a demonstrated ability to influence non-finance stakeholders (e.g., Brand Managers, Supply Chain heads) across multiple markets.

● Experience consolidating financial results across multiple countries and currencies is strongly preferred.

● Deep practical knowledge of retail inventory accounting, margin calculations, and retail KPIs (e.g., LFL sales, sales per sq ft, conversion rates) across diverse market maturities.

Systems & Technical Skills**

● Financial Modeling: ** Expert-level proficiency in Microsoft Excel and advanced financial modeling tools, including multi-currency consolidation.

● AI: ** Leveraging AI to improve work speed and accuracy across regional reporting cycles.

● Data Analytics (highly advantageous): ** Familiarity with BI tools like Power BI or Tableau, ideally with experience building regional/multi-market dashboards.

Soft Skills & Market Context**

● Exceptional communication and storytelling skills; ability to make complex financial mechanics intuitive for operations teams across culturally diverse markets.

● A resilient, proactive "growth mindset" — comfortable navigating the shifting dynamics of brick-and-mortar and digital retail across markets at very different stages of maturity.

● Willingness to travel across SEA markets as needed to support country teams and new market launches.

Senior Manager, Business Finance – Southeast Asia · Singapore (SEA Hub)