Senior Sales Officer

Role Objective: Drive territory growth through distributor expansion, TSI performance, and primary + secondary sales achievement. Manage TSI team, distributors and sales targets in assigned area. Open new distributors/outlets, track daily sales, collections, schemes, stock and market issues. Train team, improve coverage and report to Head office.

two-wheeler required. Key KPIs: ● Primary sales achievement (%) ● Secondary sales growth (%) ● Distributor productivity ● TSI productivity (₹ per TSI) ● Coverage & MSL compliance Key Responsibilities: Distributor Management ● Appoint new distributors ● Manage and grow existing distributors Sales Growth ● Achieve primary & secondary targets ● Ensure stock availability and rotation Team Management ● Handle TSIs ,JSRs and SOs ● Drive daily performance and productivity Market Development ● Expand coverage and increase outlet base ● Monitor competition and pricing Collections ● Ensure timely payment and outstanding control Systems: ● Monitor team through Sales Dashboards + SFA systems ● Ensure 100% data accuracy and reporting Qualification: ● Graduate ● Strong FMCG experience required