Manager, Deposit Product VN

Strategy & Planning Support the Head of Deposit, Wealth & Segments in developing and executing deposit and wealth growth strategies Translate business priorities into clear initiatives, KPIs, and execution plans across products, channels, and partnerships Identify growth opportunities through customer insights, market trends, and competitive analysis Deposit & Wealth Growth Drive growth across: CASA balances and active accounts Deposit balances and portfolio profitability CD and MMF balances/AUM Total customer assets and wallet share Develop initiatives to increase customer funding, asset retention, and product penetration Work closely with Segment, Branch, Digital, and Partnership teams to drive acquisition, activation, and asset growth Customer Acquisition, Activation & Engagement Partner with external players (Wealth, Insurance, lifestyle ecosystem) to: Drive customer acquisition and funding Increase account activation and usage Improve customer engagement and retention Promote cross-sell and asset deepening opportunities Design and execute campaigns to drive transaction banking activities including salary crediting, payments, transfers and digital banking usage Leverage customer data and analytics to understand customer behavior, lifecycle needs and growth opportunities Product & Channel Enablement: Enhance customer journeys across CASA, Deposits, CD, MMF and Transaction Banking products to improve customer experience and product adoption Work closely with Mobile App, Technology and Operations teams to implement product enhancements and process improvements Support the rollout of product initiatives, campaigns and sales enablement activities across channels Governance & Stakeholder Management Coordinate across Product, marketing , Risk, Compliance Finance, Operations and IT to ensure smooth and timely execution Support governance processes including: Business case approvals Product/program reviews Post-implementation evaluations Ensure all segment initiatives comply with internal policies and regulatory requirements Job Requirements: Banking / Finance / Business degree and equivalent functional experience Minumum 5 years experience in retail banking, digital banking, wealth, insurance.

Technical/Functional skills Strong understanding of CASA, Deposits, Transaction Banking, and investment products. Proven experience in driving asset growth, customer acquisition, activation, and portfolio performance. Strong commercial and analytical mindset with the ability to translate insights into business actions.

Experience in managing business performance, KPIs, and growth initiatives. Strong stakeholder management and cross-functional collaboration skills. Good project management and execution capabilities. Personal skills Results-oriented and customer-focused. Strong communication and presentation skills. Analytical thinking and problem-solving ability.

Strong execution and attention to detail. Ability to manage multiple priorities in a fast-paced environment. Proactive, collaborative, and self-motivated.