UX Researcher

MaxBet is part of Flutter Entertainment (NYSE: FLUT) - the world’s largest online gambling operator, publicly listed on the New York Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry. MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling.

Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity. Our success is built on our people - we foster a culture of teamwork, clear communication and mutual respect.

As we continue to grow, we are looking for a: UX Researcher Role Summary: We are looking for a UX Researcher to expand our research capabilities across markets and product areas and reduce dependency on a single research resource. The role will focus on establishing a scalable surveying capability and generating actionable player insights that directly support Product and Design decisions.

Responsibilities

Planning and execution of UX research across markets, player segments and product areas. Conducting qualitative and quantitative research into player needs, behaviours and motivations. Market and competitor research relevant to product decisions. Design, execution and analysis of player surveys. Establishment and development of scalable survey processes and tooling.

Execution of interviews, usability testing and concept testing. Translation of research findings into product and design recommendations. Collaboration with Product Managers and Designers from early discovery stages. Validation of new product concepts and features. Evaluation of released experiences. Development of knowledge around player behavior across markets.

Collaboration with the existing UX Researcher and Product Analyst. Maintenance of research repositories and player insights.

Qualifications

3–5+ years of experience in UX Research, Product Research or a similar role. Experience with qualitative and quantitative research methodologies. Strong experience in survey design, execution and analysis. Experience with interviews, usability testing and concept testing. Experience in international or multi-market research.

Strong ability to translate research findings into actionable recommendations. Excellent communication and presentation skills. Gaming or consumer digital product experience is an advantage.

Perks and benefits

Health & Well-being: Private health insurance. Up to 6 days of 100% paid leave without a certificate. Sports membership. Work Environment & Comfort: Modern workspace with relaxation areas. Hybrid work model with flexible working hours. Remote work up to 30 days/year. Work-Life Balance: 24+ days of annual leave. Birthday off.

Shorter Fridays (2 PM finish). Reduced hours for moms with kids starting kindergarten. Fully covered maternity leave (according to company policy). Day off for parents of first graders. Growth & Development: Paid training, workshops, and educational opportunities. Team-building events and sports activities. Additional Perks: Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.

Role-based bonus opportunities. Referral bonuses for recommending new hires. Full equipment and onboarding for every role.