Director of Lifestyle

DIRECTOR OF LIFESTYLE PROFILE Reports to: General Manager, position is exempt The Director of Lifestyle (DOL) is responsible for creating real-life, immersive experiences that create emotional connections with our guests. Rather than telling people what the hotel is, the Director of Lifestyle shows them through curated interactions—live events, partnerships, and activations.

The DOL has the responsibility to understand everything that makes our hotel and city great by identifying unique opportunities that bring local collaborators, artists, and dynamic programming into our hotels and communities. As a leader within the hotel, this position will actively develop relationships with the local community and key collaborators while working with an experienced , open-minded team .

WHAT YOU WILL DO

Develop a deep understanding of the hotel brand and food-and-beverage identity . Uphold the property’s brand standards and ensure programming, partnerships, and collateral consistently reflect its positioning. Develop and execute dynamic, year-round hotel and F&B programming. Leverage our five pillars of lifestyle (Art & Music, Local Partnerships, Culinary & Mixology, Fitness & Energy, Wellness & Mindless) to craft unique experiences for guests and locals alike.

Recognize that guest connections to our spaces can be shaped by design, details, and music. Maintain the hotel’s unique atmosphere and identity. Collaborates with the General Manager and team to ensure agreement for proper funding of programs or partnerships. Validate that the proposal will have an ROI and identify risk factors.

Understand the impact of sound financial planning on hotel profitability; build an annual budget for lifestyle activations, programming , partnerships, and related expenses in accordance with the hotel’s annual budgeting process . COMMUNITY OUTREACH & PARTNERSHIP: Be an expert in your neighborhood. Understand hidden nuances that may exist within the community and have a pulse on community preferences.

Identify local collaborators, artists, and partners that align with the hotel’s commitment to authentic, locally rooted hospitality. Nurture these relationships and identify meaningful partnership opportunities. Curates the retail experience; include emerging services, amenities, and local goods that will drive revenue opportunities.

AMPLIFY LIFESTYLE THROUGH INTEGRATED MARKETING: Manages all social media channels. Collaborate with a social media agency or (Social Media Ambassador) to develop content calendars, coordinate photoshoots, and execute a strong social media strategy. Partner with the hotel’s marketing resources to amplify lifestyle activations and partnerships through on-property collateral , digital channels, public relations, and website updates.

Provide clear creative briefs and content calendars to internal or external marketing partners . Exhibits leadership by guiding on-property communications for all things lifestyle. Share direction with the hotel team and regularly review events and programming, providing feedback to the General Manager. The list of responsibilities above is just the beginning of the adventure.

Be prepared for more exciting challenges! You might be called on to tackle extra duties or tasks not listed here, all to meet the ever-changing needs of the organization.

WHO YOU ARE

A curious and open-minded individual, always demonstrating respect for diverse opinions. A continuous learner. You stay informed about emerging trends and surround yourself with creative thinkers to integrate innovative ideas. You approach new situations with confidence, fostering relationships through meaningful conversations and collaboration.

You have the ability to pivot quickly, always seeking out new solutions and opportunities.

WHAT YOU WILL NEED

Minimum of (5) years of experience in a role that lends itself to creating a lifestyle , such as hospitality operations, event planning, public relations, brand, or experiential marketing. Proficiency in the English language in reading, writing, and verbal communication Proficiency with common business, presentation, project-management, and creative-content tools, including spreadsheets, word processing, email, presentation software, shared documents, and design platforms.

Adaptable interpersonal skills to represent the hotel with local stakeholders, community leaders, media contacts , and business executives. HOW YOU WILL LEAD Openly collaborate with all departments in the hotel including Sales, Banquets & Catering, Guest Services, Housekeeping and Food & Beverage and Culinary to provide an exemplary guest experience; be comfortable in debating ideas before implementing a decision that will impact operations property-wide, as we do not work in silos.

Demonstrate respect and professionalism in daily interactions with managers, direct reports, peers , partners, and community members; serve as a positive representative of the hotel . Highly analytical in thought and recommendations, continually seeks out the facts; can express a point of view without it being driven by an ego.

Engages others in general conversation tactics to build rapport quickly; and can lead and adapt communication and presentation tactics to engage the audience; displays adaptable interpersonal skills for a wide range of audiences and stakeholders Approaches fact-finding and discovery missions in a collaborative effort; values input and experiences of others that create additional insight to uncover deeper issues that need to be addressed or removed as a barrier to implementation.