PPC Manager

Description Friends is seeking a dynamic PPC Manager to lead our pay-per-click advertising strategies and drive results. You will be responsible for optimizing campaigns to maximize ROI and overseeing all aspects of our PPC initiatives.

Responsibilities

Develop and implement PPC strategies across multiple platforms including Google Ads and Bing. Monitor and optimize campaigns to ensure maximum ROI. Conduct keyword research and analysis to identify new opportunities. Collaborate with the marketing team to align PPC efforts with overall marketing goals. Generate regular reports on campaign performance and insights. Manage budgets effectively to ensure efficient spend allocation.

Requirements

Bachelor's degree in Marketing, Business, or a related field. Minimum of 3 years of experience in PPC management. Proficiency in Google Ads and Bing Ads platforms. Strong analytical skills with the ability to interpret data and identify trends. Experience with A/B testing and other optimization techniques. Excellent communication skills and the ability to work collaboratively.