Demand Generation Manager - SaaSify

This is a remote position. Location: Remote across India; may transition to onsite in the future Shift : Overlap with US business hours Know more about SaaSify : Saa. Sify | Turn Cloud Marketplaces Into Your Fastest-Growing Revenue Channel ​ Spektra Systems is looking for a Demand Generation Manager to fuel Saa. Sify's next phase of growth.

You will own the complete demand generation engine end-to-end - building and running the programmes that turn Saa. Sify' expanding market presence into a consistent, measurable flow of MQLs and pipeline, with a clear goal of growing both quarter over quarter. Primary responsibilities: Own the demand generation engine across paid search and social (Google Ads, LinkedIn Ads), SEO, content distribution, webinars, and lifecycle nurture programmes.

Own marketing's MQL and pipeline generation targets, and the MQL-to-SQL funnel end-to-end, including the handoff process and SLAs with the sales team - growing MQLs and pipeline is the core measure of success in this role. Build and manage marketing automation, lead scoring, and routing in Salesforce, and design AI-powered workflows to scale campaign personalisation, scoring, and reporting across the funnel.

Design and execute segment-specific campaigns across Saa. Sify' buyer groups: training providers, ISVs, system integrators, enterprise, and education. Report on MQLs, CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working. Partner closely with Product Marketing on messaging and with Sales on lead quality standards.

Requirements

​ 4+ years in B2B demand generation or growth marketing, ideally in B2B SaaS. Salesforce experience is mandatory, including hands-on use for marketing automation, lead scoring, and pipeline reporting, alongside strong performance analytics skills. Proven experience running LinkedIn Ads and Google Ads for a B2B SaaS audience, and building AI-powered marketing workflows (e.

g., AI-assisted lead scoring, content or campaign automation, reporting). Proven pipeline contribution — be ready to talk numbers. A test-and-learn mindset with a strong command of funnel metrics.

Nice to have

Experience in cloud marketplace ecosystems, or Marketing to partnerships and sales teams. Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth.

Responsibilities

and expected skills are subject to level and years of experience.