Sales and Events Manager

Our client, a hospitality ownership group, is seeking an experienced Sales Manager for one of its boutique lifestyle hotels in Atlanta. This role will focus on driving small group and event business , including room blocks of approximately 10 guestrooms or fewer, as well as catering and event business without a guestrooms component.

The Sales Manager will be responsible for developing new business, growing existing accounts, and building strong relationships across a variety of market segments. This is a highly client-facing role for a proactive, relationship-driven hotel sales professional who enjoys prospecting, conducting site tours, entertaining clients, and converting opportunities into guestrooms, event space, and food & beverage revenue.

This is an excellent opportunity for a motivated sales professional who thrives in an independent, lifestyle-driven hotel environment and knows how to creatively position a unique property within a competitive market.

• Proactively identify, prospect, solicit, and secure new small group, catering, and event business across multiple market segments.
• Develop and grow existing accounts while building long-term client relationships and repeat business.
• Sell small room blocks, event space, catering, and food & beverage opportunities, including events that do not require guestrooms.
• Manage the sales process from initial inquiry and qualification through proposals, negotiation, contracting, and turnover.
• Serve as a highly visible, client-facing representative of the hotel, developing relationships with corporate clients, event planners, entertainment and production contacts, local organizations, and other business partners.
• Conduct property tours and site inspections for prospective clients, planners, and event partners.
• Create customized proposals and agreements designed to convert business while maximizing revenue opportunities.
• Develop strategic prospecting initiatives to generate new accounts and achieve individual and property revenue goals.
• Identify new opportunities through networking, market research, referrals, local relationships, and industry connections.
• Maintain an active pipeline and accurate account, activity, forecasting, and production information within the hotel’s sales systems.
• Monitor market trends and competitive activity to identify new revenue opportunities.
• Partner closely with the Sales & Events Manager and property leadership to ensure a seamless transition from sales through event execution.
• Collaborate with operations, revenue management, and food & beverage teams to maximize revenue and deliver an exceptional client experience.
• Represent the hotel at networking events, industry functions, community events, and client-facing activities.
• Participate in sales strategy meetings and contribute to property sales planning and forecasting.
• Maintain flexibility to attend occasional evening, weekend, and client events as business needs require.

Qualifications

• Previous hotel sales experience, ideally within a boutique, lifestyle, independent, or full-service hotel environment.
• Experience selling small group rooms, catering, events, business transient, entertainment, or related hotel sales segments.
• Proven ability to prospect for new business while developing and growing existing accounts.
• Strong relationship-building, negotiation, and closing skills with a naturally client-focused approach.
• Comfortable conducting site tours, entertaining clients, presenting proposals, and developing relationships with a wide range of customers and business partners.
• Knowledge of the Atlanta hospitality, corporate, entertainment, and events market is highly desirable.
• Strong organizational skills with the ability to manage multiple accounts, leads, and priorities.
• Experience with hotel sales, CRM, and property-management systems.
• Self-motivated, goal-oriented, and comfortable working both independently and collaboratively.
• Strong written and verbal communication skills.
• A genuine passion for hospitality and creating memorable guest and client experiences.