Demand Generation Manager

Demand Generation Manager, Needletail AI (Kochi, Kerala, India) About Needletail AI Needletail AI is a fully managed dental insurance verification service for US dental group practices and DSOs. The team is based in Kochi, Kerala, India. The buyers are in the US: owners, CFOs and RCM leaders at groups with 3 to 25 locations.

Marketing here is small, fast, and it sits close to revenue. The role Your north star is one number: 40 new ICP demos a month, reached within your first 90 days. An ICP demo is a held call with a decision-maker at a US dental group or DSO with 3 to 25 locations. Everything in this role, organic and paid, exists to move it.

You will report to the Head of Growth. You will plan, launch, measure and kill campaigns across search, paid, content, email and the website. We are not hiring someone to manage agencies and send weekly decks. We are hiring someone who ships a campaign on Monday, reads the data on Thursday, and has an agent doing the boring half of it by the following week.

Success at 12 months looks like this: a demo engine that holds 90 or more ICP demos every month without heroics, a clear cost per ICP demo by channel, and a marketing stack where most repeatable work is automated and documented. What you will own Campaign engine. Plan, launch, measure, and scale or kill multi-channel campaigns, built around dental moments like the January benefits rollover.

Paid. Google, Microsoft and LinkedIn Ads: budgets, bids, search terms, creative tests and cost per ICP demo. Organic and AI search. Direct our SEO agency, own conversion on high-intent pages, and grow how we show up in AI answers. Website and conversion. Landing pages, demo flow, forms and tests, shipped yourself with AI and no-code tools.

Lead magnets and nurture. Turn tools, guides and reports into offers, and build nurture that turns a download into a booked call. Measurement. Attribution from first touch to held demo, and a weekly readout of what worked and what comes next. Agents and automation. Build the AI workflows that handle research, list building, reporting and QA.

Partner with outbound and sales. Feed audiences to outbound, and close the loop on lead quality with sales.

Who you are

must-haves 3 to 5 years in B2B marketing, with most of it at a SaaS or tech startup (seed to Series C) selling to businesses, ideally in the US market. You have personally run and grown campaigns, not just coordinated them. You can name a campaign you launched, the numbers before and after, and what you changed in between.

You have owned a monthly pipeline or demo target, and you can tell us how often you hit it. Hands-on with paid search and paid social: you have built accounts, written the ads, managed the budget and cut what did not work. Strong with funnels and data: HubSpot (or a similar CRM), GA4, UTMs and attribution. You can find why demos dropped last week without asking an analyst.

You write clearly for busy American buyers, and you can tell a strong landing page from a weak one in under a minute. You work well with little structure. You surface problems early, say what you will do, and then do it. Based in Kochi, Kerala, India, or willing to relocate, working from our Kochi office. What this role is not Not a team-lead role on day one.

You will work with a small team and agencies, and grow scope by results. Not a reporting job. If you prefer analyzing campaigns to launching them, this is the wrong seat. Compensation, location and how we hire Compensation: ₹9 to 12 LPA fixed, based on experience. Location: Kochi, Kerala, India. Full-time, in office. Start: as soon as possible.

How we hire (about two weeks): Complete the assignment below, then apply on Dover with your CV and your hub link. Applications without a working hub link are not reviewed. 45-minute call with the Head of Growth, walkthrough of your marketing hub: how it works, the prompts and tools behind it, and what you would build next.

Conversation with our Co-Founder and CEO. The Assignment: build a marketing hub Build one web page (a marketing campaign hub) with any LLM or AI tool and host it publicly. Build it for a fictional dental insurance verification company, with a brand name and look you make up, selling to our ICP. On it, show us how you would get that company to 40 ICP demos a month: A landing page for your search ads, aimed at one segment of our ICP.

Ad copy for a Google search campaign. Your campaign plan: objective, channels, how you'd spend $1,500 a month, and how you'd measure it. Add a short note on how you used AI and why you want to join Needletail. Use AI to build, not to think. Use any AI tool to code and design the hub and the landing page. The creative ideas, strategy and copy must be entirely your own.

If we find that AI wrote any of them, your application is rejected in the first round. Expect to walk us through every line in the interview. Rules. One public link that opens without sign-up; no Drive, Dropbox or other file-sharing links, documents or PDFs. Don't use Needletail's name, brand or logo anywhere on the page.

Use only public information. Label any number you assume, and don't copy claims from Needletail or any real company. You keep ownership of your work. We look at buyer understanding, campaign thinking, copy, and how you use AI to build. Rough and working beats polished.