Market Demand Planner (Egypt)

Position Purpose

• Own the market demand forecast and coordinate a clear, fact-based consensus demand plan.
• Integrate statistical forecasts with commercial, customer, innovation and market inputs.
• Improve forecast accuracy, identify risks and opportunities, and provide timely demand insights for supply and business decisions. Key Accountabilities & Performance Indicators

1. Demand Forecasting

• Maintain rolling forecast by market, customer/channel and SKU, using the statistical forecast as the starting point.
• Apply appropriate methods for base demand, seasonality, promotions, launches and product lifecycle changes.
• Document key assumptions and reasons for material forecast changes. KPIs: On-time forecast submission; MAPE and bias; assumption quality.

1. Consensus Planning

• Lead the market demand review with Commercial, Marketing, Finance and Innovation stakeholders.
• Challenge and track commercial overrides, ensuring they are evidence-based and attributable.
• Align and obtain market sign-off before regional forecast review; escalate material gaps or changes. KPIs: On-time consensus sign-off; forecast value-add; action closure.

1. Market and Innovation Inputs

• Incorporate customer, channel, order, tender, promotion and market intelligence into the forecast.
• Build and update launch, relaunch and discontinuation forecasts with Innovation leads.
• Review NPD actual performance and apply learning to future forecasts. KPIs: Visibility of commercial events; launch readiness; post-launch review completion.

1. Risks, Scenarios and Performance

• Maintain demand risks and opportunities, including timing, impact, triggers and owners.
• Prepare base, upside and downside scenarios for material uncertainties.
• Investigate significant forecast misses, quantify business impact where possible and track corrective actions. KPIs: Current risk and opportunity view; timely escalation; improvement in forecast accuracy and bias. Key Working Relationships Internal
• Market Commercial and Marketing team; Innovation leads; Commercial Finance; Regional Statistical Forecast Analyst; Regional Supply Chain Managers; Group Supply Planners. External
• Distributors, customers, commercial partners and data providers, where relevant. Qualifications, Skills and Experience
• Bachelor's degree in Supply Chain, Business, Finance, Economics, Engineering, Statistics or a related discipline.
• Minimum 3 years of demand planning, supply chain planning, S&OP/IBP or similar analytical experience; pharmaceutical, consumer healthcare or FMCG experience is advantageous.
• Knowledge of statistical forecasting, forecast accuracy, bias, trend, seasonality and product segmentation.
• Experience with ERP or planning systems such as SAP or SAP IBP, advanced Excel and data visualization tools.
• Strong analytical, facilitation, communication and stakeholder-influencing skills.
• Ability to translate data into clear business insights and constructively challenge assumptions. Personal Attributes
• Commercially curious, analytical and evidence-led.
• Collaborative, confident and constructive in challenging assumptions.
• Proactive, organized and accountable for data quality and deadlines.
• Adaptable and comfortable working with uncertainty and changing priorities.
• Clear communicator with a continuous-improvement mindset.