Job description
Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
KEY RESPONSIBILITIES
Support the development and execution of PR strategies and initiatives in alignment with brand objectives. Build and maintain relationships with key media contacts, stylists, influencers, and external partners, serving as a day-to-day point of contact. Lead the preparation and distribution of PR materials, including press releases, media kits, newsletters, and product information.
Coordinate media requests, interviews, and editorial opportunities, ensuring timely and accurate communication. Support the planning and execution of collection launches, brand events, press days, VIP events, and other PR activations, including guest management, venue coordination, and on-site operations. Manage press sample inventory, loans, returns, and logistics to support media placements, photoshoots, and events.
Oversee the maintenance of press rooms, digital assets, and PR databases, ensuring all information is accurate and up to date. Monitor and analyse media coverage and PR performance, preparing regular reports and actionable insights. Conduct competitor benchmarking and monitor industry trends to identify opportunities and best practices.
Support budget tracking and Manage administration, including invoice processing and expense reconciliation. Collaborate closely with global and cross-functional teams to ensure consistency in brand messaging and effective execution of PR initiatives.
REQUIREMENTS
Bachelor's degree or higher (preferably in Public Relations, Communications, Marketing, Journalism, or a related field). Work Experience: Minimum of 3 years of practical experience in PR or communications (experience in luxury, fashion, or lifestyle industries is a plus). Experience in media relations, event management, and content creation, and social media (LINE) Language Skills: Japanese: Native level (business-level reading, writing, and conversational ability).
English: Business level (proficient for communication with global teams, drafting English documents, and handling international media). Skills: Excellent communication and interpersonal skills. Strong writing and presentation abilities. Project management skills and the ability to handle multiple tasks simultaneously.
Proficiency in basic PC skills (Microsoft Office Suite: Word, Excel, PowerPoint). Knowledge and understanding of digital PR and social media. ATTRIBUTES Professionalism: Possesses high ethical standards and a strong sense of responsibility, consistently approaching tasks with a professional attitude. Passion for the Brand: Deeply resonates with the world view and values of dunhill and is passionate about communicating appeal of dunhill.
Attention to Detail: Strives for high-quality output and pays meticulous attention to detail. Proactiveness and Autonomy: Able to identify challenges, propose solutions, and act proactively. Adaptability and Flexibility: Capable of adapting flexibly to fast-paced environments and unexpected situations and handling them calmly.
Teamwork: A team player who can collaborate effectively with other departments and external partners. Aesthetic Sense: Possesses an understanding of the brand's aesthetic and the ability to express it.