Director, Performance Marketing and Digital Products

The Director, Performance Marketing and Digital Products leads the digital marketing group responsible for owned digital channels, lifecycle marketing, CRM strategy, paid media, and digital product experiences across the team website, mobile app, ticketing, and other fan-facing platforms. This role will connect performance marketing, fan data, personalization, automation, UX optimization, and product strategy to create a more seamless fan journey that increases acquisition, engagement, conversion, retention, and lifetime value.

The role will also serve as a key cross-functional partner across Corporate Partnerships, Ticket Sales, Community Relations, Content, Data & Analytics, and other departments to align digital strategy with organizational priorities and business-driving initiatives.