Branch General Manager

Job Title: Branch General Manager (Heavy Equipment Dealership) Key Responsibilities: P&L Management: Drive branch revenue, profitability, budgets, and cost control. Aftermarket Growth: Maximize Parts & Service revenue to achieve 100% absorption of fixed overheads. Inventory & Rental: Optimize equipment inventory turnover, rental fleet mix, and utilization.

JCB OEM Management: Manage the relationship with JCB, ensuring compliance with dealer standards, training, and marketing. Sales Leadership: Lead high-value equipment sales, financing, leasing, and trade-in negotiations. Market Expansion: Grow JCB market share across construction, agriculture, and industrial sectors. Service & Parts: Improve technician productivity, workshop efficiency, parts availability, and inventory turnover.

Team Leadership: Recruit, coach, and develop high-performing Sales, Service, Parts, and Admin teams. Customer Management: Build strong relationships with key accounts and resolve critical customer issues.

Requirements

• Experience: Minimum of 7+ years of progressive management experience within a heavy equipment, agricultural machinery, or commercial truck dealership.
• OEM Knowledge: Direct experience working with a major heavy equipment manufacturer (e.g., JCB, CAT, Komatsu, John Deere).
• Education: Bachelor’s degree in business administration, Construction Management, Mechanical/Agricultural Engineering, or equivalent industry experience.
• Leadership: Strong track record of leading multidisciplinary teams (sales, mechanics, parts specialists)