Director of Marketing and Communications

Use your skills to transform your local community. Goodwill Industries – Knoxville. Inc. offers numerous career opportunities with competitive pay, excellent benefits, and the reward of knowing your hard work is helping others. WHY WORK FOR GOODWILL? Goodwill Industries

• Knoxville, Inc. (Goodwill) is a 501(c)(3) nonprofit organization headquartered in Knoxville, TN. We employ more than 350 team members who are dedicated to our mission of providing employment and training services that help people find jobs and reach financial stability. With 26 retail stores, janitorial and industrial contracts, and 4 job training centers across a 15-county territory, Goodwill is a complex enterprise offering a wide range of career opportunities. At Goodwill, the work we do makes a difference in the lives of the individuals we serve and, in turn, in the community in which we live. Our business operations provide stability to our organization that is not always enjoyed by nonprofit organizations solely funded by outside sources. Our employees enjoy great benefits and a unique work environment that is professional, fast paced, and fulfilling. Our organization’s values shape our culture and guide our interactions with program participants, customers, and each other. Our shared commitment to Living the Mission through integrity, continuous improvement, accountability, respect, and empowerment is what makes us successful and inspires all that we do. Want to learn more about Goodwill? Go to: www.goodwillknoxville.org.

Job Summary

The Director of Marketing and Communications is a hands-on leader who develops and executes the organization’s integrated marketing, communications, and digital strategy. This role ensures a consistent voice and experience across all audiences and channels, internal and external. The Director manages all marketing activity directly and, as needed, coordinates interns, vendors, and event volunteers to extend the organization’s capacity.

Essential Responsibilities Enterprise Communications & Digital Strategy

• Create and lead an integrated communications and digital strategy that aligns internal, external, and engagement efforts with organizational priorities and grounded in Goodwill’s mission and strategic commitments.
• Define audience segments and ensure channel roles, content strategy, and engagement tactics are coordinated across internal and external touchpoints.
• Connect with leaders throughout the organization to understand how their needs translate into communications and social media strategies.
• Serve as senior advisor to leadership on messaging, positioning, digital trends, and communications risk.
• Team and vendor coordination: Supervise interns and any marketing staff, and manage relationships with vendors such as designers, printers, and agencies.
• Event support: Lead marketing and communications for special events, including coordinating event volunteers. *Is responsible for entirety of Impact Awards event
• Own strategy and performance for : social platforms (LinkedIn, Facebook, Instagram, etc.), website and landing pages, email and SMS engagement, internal communications, Annual Impact Awards Celebration, corporate Branding across printed materials and signage, annual reports and other marketing materials in both print and digital format, and the Crisis Communication Plan
• Integrate digital efforts with, retail traffic drivers, donor engagement, workforce program recruitment, and advocacy Internal Communications Leadership
• Ensure internal communications are fully integrated into the enterprise content and campaign strategy.
• Lead a connected internal storytelling strategy that reflects external messaging and reinforces mission, culture, and priorities.
• Align leadership messaging, digital channels, and employee engagement communications to ensure, clarity, consistency, and two-way communication.
• Leverage digital tools (intranet, video, email, etc.) to create a more engaging, inclusive employee communications experience. Analytics, Insights & Performance
• Track and report channel-specific and campaign-level performance, including social, web, email, and internal channels.
• Use insights to: optimize content and campaigns, refine audience targeting, improve channel effectiveness.
• Foster a culture of test-and-learn, continuous improvement, and data-driven decision-making. Community Management & Risk
• Establish service-level standards for comments/messages; triage issues and escalate per crisis protocols.
• Uphold brand governance (official naming, logo rules, boilerplates, i.e. all branding guidelines) and ensure accessible, inclusive tone in all public replies.

Education

Bachelor’s Degree required (Communications, Public Relations, Marketing, Journalism, or related field preferred).

Qualifications

• 8–10+ years of experience in communications, marketing, public relations, or related field, including leadership responsibility.
• Experience in developing and leading marketing and communications strategies and multi-channel content ecosystems.
• Demonstrated success in growing engagement and impact through social media, digital storytelling, and audience strategy.
• Demonstrated success leading integrated communications across internal and external audiences.
• Experience in nonprofit, workforce development, retail, or community-based organizations preferred.
• Experience in leading and developing teams and managing cross-functional initiatives.
• Strong strategic thinking, writing, and storytelling skills with attention to clarity and audience alignment.
• Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Benefits

Goodwill believes strongly in supporting our team members and offers excellent benefits, professional development, and opportunities for internal career growth. We are continuously looking for opportunities to expand our benefits program to accommodate the needs of our team members. While this list is not all-inclusive, some of the many benefits we offer to our team members are:

• Paid Time Off (PTO)
• 403(b) Retirement Savings Plan
• Employee Assistance Program
• Team Member Discount Program
• Medical Insurance
• Dental and Vision Coverage Goodwill Industries—Knoxville, Inc. is an equal opportunity employer of protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin. This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5(a). This regulation prohibits discrimination against qualified individuals on the basis of disability, and requires affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.