Brand Manager

KEY RESPONSIBILITIES

Brand & Market Strategy -Develop and execute the national brand and commercial strategy for medium trucks nad pickup segments. -Position the company as a leading provider of reliable commercial transport solutions in Tanzania

• Conduct market intelligence on competitors, pricing, customer needs and sector trends.
• Identify growth opportunities across logistics, construction, mining, agriculture and government fleets

1. Sales Leadership & Revenue Growth

• Lead and manage the sales team (sales officer, consultants and key accounts executives)
• Drive achievement of monthly, quaterly and annual sales targets
• Develop strucrured sales pipelines and performance tracking systems
• Optimize pricing strategies, promotions and financing partnerships to improve conversion rate

1. Key Accounts & Institutional Sales

• Manage and grow strategic relationships with government ministries, parastatals, NGOs and large corporates
• Lead high value negotiations and tender processes for fleet sales
• Build long term partnerships with long term operators, logistic companies and contractors

1. Product & Market Development

• Work closely with suppliers and principals to align product offering with market demands
• Provide feedback of product specification, configuration and customers requiremnets
• Support porduct launches, demonstration, road shows and fleet activation events

1. Team leadership and Capability building

• Recruit, train,and develop high performance sales team
• Set clear KPIs and conduct regular performance reviews
• Build a strong sales culture focused on accountability, customer focus and results

1. Market & Brand Activation

• Oversee execution of marketing campaigns, exhibitions and trade fairs
• Ensure consistent brand visibility across all sales channnels and customer touch points
• Collaborate with marketing team to develop sales enablement materials Requirements KEY REQUIREMENTS EXPERIENCE:
• At least 5+ years specifically in automativem commercial vehicle, trucks, pickups or heavy equipment industry
• Proven experience managing sales teams and achieving aggressive revenue targets
• Strong exposure to government tenders and B2B fleet sales TECHNICAL INDUSTRIAL KNOWLEDGE:
• Deep understanding of commercial vehicle market dynamics in Tanzania and East Africa
• Knowledge of fleet financing, licensing structure and asset acquisition models
• Familiarity with OEM distribution models and after sales ecosystem EDUCATION:
• Bachelors degree in Business Administration, Sales & Marketing, Automotive Engineering or related field. MBA or post graduate qualification is an added advantage