Content Marketing Executive

Develop and execute effective content marketing strategies aligned with business objectives. Create engaging and SEO-friendly content for websites, blogs, articles, social media, and email campaigns. Conduct keyword research and optimize content for search engines. Plan, create, and manage content calendars for various digital platforms.

Write compelling website content, product descriptions, newsletters, and marketing copies. Collaborate with SEO, social media, graphic design, and digital marketing teams. Manage and publish content using Content Management Systems (CMS) such as WordPress. Research industry trends, competitor activities, and audience preferences.

Optimize existing content to improve search engine rankings and user engagement. Develop content for LinkedIn, Instagram, Facebook, YouTube, and other platforms. Monitor content performance using Google Analytics, Google Search Console, and other marketing tools. Assist in email marketing campaigns and lead generation activities.

Maintain brand consistency, tone, and messaging across all content channels. Track content marketing KPIs and prepare performance reports.

Requirements

Strong knowledge of Content Marketing and Content Writing. Excellent written and verbal communication skills. Understanding of SEO fundamentals, keyword research, and on-page optimization. Knowledge of social media marketing platforms. Ability to write blogs, articles, website content, and promotional copies. Familiarity with WordPress or other CMS platforms.

Basic understanding of Google Analytics and Google Search Console. Knowledge of content planning and editorial calendars. Strong proofreading, editing, and research skills. Understanding of audience targeting and content engagement strategies. Basic knowledge of digital marketing concepts and tools.