Job description
Trade and Shopper Marketing Specialist (In-Store), Nordics Department: Marketing Reporting: Trade and Shopper Marketing Manager , Nordics The position is within the Brand Team as part of the Nordic Marketing Team , led by Nordic Head of Brand and Communications As Trade Shopper Specialist (In-Store) you turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster.
Your mission is to elevate physical touchpoints and deliver premium execution across all retail environments.
Key Responsibilities
In ‑ store activation & excellence Build the Nordic in ‑ store activation calendar by customer and format (E lectrical retail , K itchen Retail) , with clear mechanics, timelines and ROI goals; lead implementation end ‑ to ‑ end with field teams and agencies. Define and deploy “perfect store” / retail excellence standards, visual merchandising guidelines, planogram compliance and fixture maintenance across the cluster.
Own POSM strategy and production (permanent & campaign), including shelf/display ‑ ready solutions and the supporting POS/Merchandise , ensuring premium execution and cost efficiency. Lead New Product Development launch playbooks for stores (toolkits, demo flows, training briefs), coordinating with Category Marketing , Sales , Key Account Managers and Training .
Design and deliver in-store retail events / “ retailtainment ” (demos, pop ‑ ups, staff engagement) to drive trial and conversion, aligned to brand campaigns. Take full responsibility for the K itchen Retail and Project Business Catalogues , from planning to production , together with the Global teams Insight ‑ driven planning & measurement Use shopper & category data (e.
g., GfK/ Applia , retailer insights) to locate growth levers, build account ‑ specific plans and sharpen conversion at the shelf. Work closely with Data & Market Intelligence Manager. Track KPI dashboards (compliance, distribution/space, display presence, conversion uplift, ROI) and deliver post ‑ program recaps with clear learnings and next actions.
Retail media & phy sical/digital touchpoints (store ‑ led) Partner with key customers to activate in ‑ store digital signage and retail media tied to in ‑ store journeys; align with brand campaigns/NPD to maximise conversion. Ensure O+O (online + offline) consistency for in ‑ store activations (e.g., QR to PDP, ratings/reviews prompts) so the physical experience connects seamlessly with digital.
Stakeholder leadership & budget ownership Lead cross ‑ functional execution with Sales, Own Retail Activation Manager, Field/Merchandising partners and agencies; manage trade/shopper budget with rigorous prioritisation and ROI discipline. Contribute to JBPs and account sell ‑ ins with persuasive in ‑ store concepts and performance storytelling.
What success looks like (2 ‑ 5 year horizon): Superior ROI on in ‑ store investments, premium visibility at every touchpoint, increased in ‑ house market share and seamless matrix collaboration across markets. Your Experience & Competencies 5+ years in Trade/Shopper Marketing, Visual Merchandising or Retail Activation within premium durables or FMCG; proven store execution at scale Mastery of POSM / visual merchandising and store activation craft (from brief to production, logistics , rollout and compliance) Data ‑ driven : comfortable with GfK/ Applia /retailer data , turning insights into space/display strategies, activation mechanics and clear KPIs.
Strong budget ownership and post ‑ program evaluation (ROI, conversion, incrementality) with crisp narrative for senior/internal and customer audiences. Skilled in stakeholder leadership across Sales, Key Accounts, Field teams and agencies; thrives in a matrix and multi ‑ market context. Experience aligning retail media / in ‑ store digital with store activation to enhance path ‑ to ‑ purchase.
Fluent English plus one Nordic language preferred; travel across Nordics expected (Language & travel framed to Nordic context.) As Trade Shopper Specialist (In-Store) you turn brand and sales strategy into shopper-centric, in-store excellence across the Nordic cluster. Your mission is to elevate physical touchpoints and deliver premium execution across all retail environments.