Director of Product Management

Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga.

In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; Stretch.

Lab, a concept offering one-on-one and group stretching services; Yoga. Six, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

Position Summary

Xponential Fitness is hiring a Director of Product Management to help lead the next phase of its digital experience. This role starts as a hands-on, senior individual contributor and is built to grow into a team-building, people-leading role as scope expands.

Key Responsibilities

Hands-on product ownership Own the roadmap for Xponential digital web and app cross-brand experience. Write product specs, prioritize the backlog, and run the day-to-day rituals of an agile team, including standups, sprint planning, and retros. Partner directly with engineering and design to scope, build, and ship features, staying close to execution rather than delegating it.

Use data to make prioritization calls and to measure what shipped, working closely with analytics on funnel performance, engagement, and retention across brands. Cross-functional and franchise partnership Build relationships with brand presidents, general managers, and franchisee operators to understand what each brand needs from the digital product, and translate that into a shared roadmap.

Partner with marketing, brand leadership, and the VP of Digital Experience on how digital product priorities support company-wide growth goals. Represent product in conversations with franchisee advisory councils and other stakeholders. Team building Define the hiring plan with the VP of Digital Experience for a product management team and lead recruiting as headcount is approved.

Hire, onboard, and mentor product managers, setting the standards for how the team writes specs, runs experiments, and communicates with stakeholders. Work with the VP of Digital Experience to build the product management practice at Xponential from the ground up, including how the team works with design, technology, engineering and data.

Qualifications

Bachelor’s degree or equivalent, relevant experience required. 8 or more years of product management experience, with a track record of owning roadmaps and shipping consumer-facing digital products end to end. Demonstrated readiness to build and lead a team. This might be prior people management experience, or strong evidence of mentoring, project leadership, and the judgment to hire and develop others.

Direct experience in fitness, wellness, franchise, or multi-brand retail is a plus but not required. Comfortable operating without a team in the near term. Strong written and verbal communication skills, with experience presenting to and influencing senior stakeholders, including people who do not report to them, such as franchisee operators or brand leaders.

A data-informed approach to product decisions, with fluency in product analytics tools and comfort defining and tracking success metrics. Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.