Response Handler / Lead Engagement Executive

Job Title: Response Handler / Lead Engagement Executive Department: Marketing Reports To: Head of Marketing / CEO Job Summary: The Response Handler is responsible for actively managing and responding to all inbound client inquiries across multiple marketing channels. The role focuses on first-contact engagement, lead qualification, structured follow-ups, and accurate CRM management to ensure efficient handover to the sales team and high conversion support.

Key Responsibilities

1. Inquiry Management

• Actively and promptly respond to all inbound inquiries across all marketing channels including WhatsApp, website forms, social media platforms, and email.
• Ensure professional, consistent, and brand-aligned communication.

1. Lead Qualification

• Qualify all inbound leads before assigning them to the sales team.
• Filter out unqualified leads to improve sales efficiency.

1. Lead Nurturing & Follow-Ups

• Send structured and timely follow-up messages to unresponsive and warm leads.
• Maintain regular engagement to nurture leads until conversion or disqualification.

1. CRM Management

• Upload all qualified leads into the CRM system in a timely and accurate manner.
• Maintain complete and updated lead records and statuses.

1. Post-Handover Follow-Ups & Reporting

• Follow up on leads handed over to the sales team to track response and engagement.
• Collect and report data on response rates, follow-up effectiveness, and lead quality.

Requirements

• Strong written and verbal communication skills
• Attention to detail and accuracy
• Ability to manage multiple communication channels
• Basic understanding of sales funnels and CRM systems
• Proactive, professional, and client-focused mindset Performance Metrics (KPIs):
• Response time to inquiries
• Lead qualification accuracy
• CRM data completeness
• Follow-up consistency
• Lead response and engagement rates Requirements
• Strong written and verbal communication skills
• Attention to detail and accuracy
• Ability to manage multiple communication channels
• Basic understanding of sales funnels and CRM systems
• Proactive, professional, and client-focused mindset