Senior Graphic Designer & Media Creator

Job Details: Job Location: Plant 8

• Goshen, IN, Position Type: Salary, Salary Range: Undisclosed, Who We Are At Genesis Products, we believe the power of individual happiness has unlimited impact. It's why Happiness is our Company Purpose and why we strive to create an environment where every individual can thrive. We are a diverse, growing organization serving multiple industries, product lines, and consumer brands. Our teams bring together creativity, collaboration, and innovation to deliver meaningful solutions for our customers. At Genesis, you'll find an environment that values fresh ideas, individual contributions, and the opportunity to make a lasting impact. Why You'll Love Working Here At Genesis Products, you'll enjoy the creative variety and high standards of an agency-style environment with the stability and work-life balance of an in-house team. Our Marketing Team is built and led by agency veterans who believe in big ideas, exceptional creative work, and thoughtful collaboration without the agency burnout. You'll have the opportunity to work across multiple industries and brands, take ownership of projects from concept to completion, and see your creative ideas come to life. We also believe in taking care of our people, offering competitive benefits, opportunities for professional growth, and the flexibility to balance work with life outside the office.

Position Overview

Genesis Products is seeking a seasoned, creative Senior Graphic Designer & Media Creator to join our Marketing Team. Reporting directly to the Brand & Creative Director, this role will produce strategic, engaging creative work across print, digital, social, and experiential platforms. We're looking for a talented designer with strong photography and video capabilities.

Approximately 70% of the role will focus on graphic design, with the remaining 30% dedicated to photography and video production. The Senior Graphic Designer & Media Creator will take projects from strategy and concept through final execution, creating compelling visual experiences that engage our audiences across a diverse portfolio of industries, product lines, and brands.

This is an opportunity to bring agency-level creativity and craftsmanship into an in-house environment while enjoying meaningful ownership of your work.

Key Responsibilities

Graphic Design (70%) Develop innovative, visually compelling creative concepts across print, digital, social, and experiential platforms. Design and produce high-quality marketing materials, including brochures, sell sheets, catalogs, packaging, presentations, signage, social graphics, and digital advertisements. Apply expert knowledge of layout, typography, color theory, visual hierarchy, and composition.

Maintain brand consistency across all creative deliverables and platforms. Create impactful booth graphics and supporting materials for customer events and tradeshows. Photography & Video (30%) Plan and capture product, application, lifestyle, people, and event photography. Perform photo retouching, image manipulation, and color correction.

Shoot and edit short-form video content for social media, websites, sales materials, and tradeshows. Develop original photography and video assets that support design projects and reduce reliance on stock imagery. Collaboration & Project Ownership Independently manage multiple creative projects from initial concept through final production, ensuring timelines and stakeholder expectations are met.

Collaborate with product, sales, HR, and other internal teams to understand project objectives and creative needs. Present creative concepts, gather feedback, and communicate effectively with internal stakeholders. Coordinate external photographers, production crews, printers, and other vendors as needed. Stay current on creative trends, production techniques, and emerging technologies, including AI and augmented reality.

Identify opportunities to improve creative processes and incorporate new tools and technologies into the workflow.

Qualifications

Required Skills

& Qualifications Bachelor's degree in Graphic Design, Visual Communications, or a related field, with 5–10 years of relevant professional experience. A strong portfolio showcasing graphic design concept development and execution, along with photography and video samples. Expert proficiency in Adobe Creative Suite, particularly Illustrator, In.

Design, and Photoshop. Strong photo retouching and image manipulation skills, including compositing, cleanup, and color correction. Hands-on experience shooting and editing photography and video, including lighting, composition, and sound. Working proficiency in tools such as Lightroom, Premiere Pro, or Final Cut Pro.

Expert understanding of layout, typography, color theory, visual hierarchy, and composition. Exceptional attention to detail from initial concept through final proof and production. Strong creative thinking and problem-solving skills, with the ability to work independently and contribute to collaborative brainstorming.

Excellent communication and presentation skills, with the confidence to work directly with internal stakeholders, gather feedback, and manage expectations. Proven ability to manage multiple projects and priorities while consistently meeting deadlines. Willingness to embrace AI as a creative tool to support ideation, production, resizing, image cleanup, and workflow efficiencies.

Preferred Skills

& Qualifications Experience creating and managing social media content, with an understanding of platform-specific requirements and best practices. Advanced skills in photo retouching, 3D design, motion graphics, or animation. Experience with After Effects or similar motion design tools. Knowledge of web design principles, responsive design, and basic front-end development.

Ability and interest in mentoring and supporting junior creative team members. Work Environment & Travel We value time together in the studio, where collaboration, creative brainstorming, and thoughtful feedback help bring our best work to life. The ideal candidate will work on-site, though a hybrid arrangement may be considered for the right individual.

We trust our team with the flexibility to manage their schedules and balance professional and personal commitments. With plants and facilities across the country, occasional travel of approximately 10% may be required for photography and video shoots, meetings, events, and tradeshows.

What We Offer

We believe the power of individual happiness has unlimited impact. That's why Happiness is our Company Purpose and why we are committed to creating an environment where every individual can thrive. In addition to a collaborative and engaging work environment, we offer: Competitive pay with quarterly bonus opportunities Health insurance and 401(k) match Paid Time Off Parental and Bereavement Leave Sabbatical opportunity after five years Community engagement hours to use throughout the year