Technical Sales Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. JOB PROFILE SUMMARY Responsible for driving the sales of products, systems, and services within the OEM and Panel Shop market segment, aligned with the division’s strategic objectives.

Accountable for achieving both qualitative and quantitative sales targets to deliver sustainable growth in orders, revenue, profitability, market share, and customer satisfaction. Proactively identifies, develops, and converts new business opportunities while strengthening and expanding relationships with existing customers.

This role requires strong leadership, communication, and relationship-building skills, along with a deep understanding of sales processes, account management, and market dynamics. The successful candidate will demonstrate the ability to develop and execute sales strategies, influence key stakeholders, drive business growth, and consistently achieve or exceed revenue objectives.

RESPONSIBILITIES

Drive the sales of ABB products, systems, and services within the OEM and Panel Shop market segment, achieving assigned revenue, profitability, and growth targets. Develop and maintain strong customer relationships by understanding business needs and providing value-added solutions from ABB’s complete portfolio. Ensure an exceptional customer experience throughout the entire sales cycle, from opportunity identification through order fulfillment.

Develop and execute strategic sales plans, maintaining an accurate pipeline and sales forecast using ABB-approved tools and processes. Identify, qualify, and pursue new business opportunities to expand market share and drive sustainable growth within the assigned territory. Prepare, present, and negotiate proposals, contracts, and commercial agreements to achieve successful and profitable business outcomes.

Communicate ABB’s value proposition, product offerings, delivery schedules, pricing, and commercial terms to customers in alignment with company strategy. Collaborate with internal teams to ensure proposals are technically sound, commercially competitive, and aligned with customer requirements. Manage sales administration activities, support cash collection efforts, and monitor market trends and competitive activity to identify growth opportunities.

QUALIFICATIONS

5+ years of sales experience in the Electrical field. Proven track record of achieving sales targets and developing high-performing teams. Strong understanding OEM, integrators and panel shop markets in Western Canada. Excellent communication, negotiation, and presentation skills. (Bachelor's degree in Business, Engineering, or related field preferred).

Employment Equity & Inclusion Statement (Canada) ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women
• Indigenous Peoples
• Members of visible minorities
• Persons with disabilities ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.