Senior Vice President of Sales

Senior Vice President of Sales Reports to: President, Domestic Manufacturing and Hospitality Travel: Significant travel required to support customer relationships, business development, and sales team leadership. About Samuel Lawrence Hospitality Samuel Lawrence Hospitality (SLH) is a division of Hooker Furnishings Corporation (NASDAQ: HOFT), a publicly traded furniture company with more than 100 years in business.

SLH specializes in custom furniture solutions for hotels, resorts, and other hospitality environments. We are seeking an experienced and driven sales leader to help shape the next chapter of SLH. This is an exciting opportunity to help define our market strategy, strengthen our sales organization, and play a key role in the future direction and growth of the business.

About the Position The Senior Vice President of Sales will work closely with the division's leadership to develop and execute a focused sales strategy for SLH. This includes identifying the markets, customers, and geographic territories with the greatest opportunities, determining where to concentrate our sales efforts, and building a sales organization capable of delivering results.

We are looking for a strategic, hands-on leader who understands the hospitality market, can recognize the right business opportunities, and knows how to turn a sales strategy into measurable results.

Key Responsibilities

Develop a focused sales strategy in partnership with division leadership, identifying the markets, customer segments, and territories where SLH can be most successful. Evaluate business opportunities and prioritize the customers, projects, and markets that best align with SLH's capabilities and long-term goals. Lead and develop our outside sales organization, including evaluating territory coverage, recruiting representatives, coaching performance, and holding the team accountable.

Establish clear sales goals and performance metrics tied to the overall strategy, including revenue targets, new business development, pipeline activity, and individual performance. Build and strengthen key customer relationships with hotel brands, ownership groups, procurement companies, designers, and other industry partners.

Develop a consistent sales process for managing opportunities, forecasting business, tracking performance, and evaluating results. Partner closely with operations and other business leaders to ensure sales efforts align with SLH's capabilities, profitability goals, and overall business direction. Monitor market trends and competitive activity to identify opportunities and adjust the sales strategy as needed.

What We're Looking For

Significant sales leadership experience in hospitality furniture, contract furniture, or a closely related industry. Strong knowledge of the hospitality market, including customer segments, purchasing channels, and competitive dynamics. Proven ability to develop and execute a focused sales strategy, including identifying and prioritizing market opportunities.

Experience leading independent sales representatives and outside sales organizations. A track record of developing sales teams, establishing performance goals, and driving accountability. Strong business and financial judgment, including an understanding of pricing, margins, and profitability. An entrepreneurial, hands-on leadership style with the ability to think strategically and work collaboratively across the business.

Willingness to travel as needed to support customers, the sales team, and business development, including periodic strategic visits to the High Point, NC office. Why should you apply? A company dedicated to fostering a welcoming and supportive workplace where all individuals are valued and respected Competitive compensation plans 8 paid holidays (Plus an additional 2 floating holidays).

Paid sick and vacation time. The ability to be a part of a Multinational, global organization with 14 locations in the US and offices in Vietnam and China. Career development focus including training opportunities and leadership development programs. Tuition reimbursement program. Emphasis on charitable giving and volunteering in our communities.

Focus on ESG (Environmental, Social, and Corporate Governance). Comprehensive medical, dental, vision plans including a generous employer health saving account (HSA) contribution each plan year. Matching 401k employer contributions.