Manager - CRM

Responsibilities

Support management in formulating CRM and partnership strategies across K11 HK sites. Independently manage daily CRM operations including campaign setup, member management, communications execution and CS enquiry support. Prepare regular and ad-hoc CRM, Sales & Operational performance reports to support business review and decision-making.

Lead end-to-end CRM marketing campaigns, including planning, targeting, budget / cost estimation, execution, T&Cs, communications and post-campaign review. Maintain and support CRM-related systems. Liaise with internal departments and third parties on the development and deployment of CRM programs and other marketing communication materials Drive CRM system enhancement and process optimization projects to improve operational efficiency and customer journeys.

Requirements

Degree holder with at least 6 years’ hands-on experience in CRM, Loyalty Programme, Retail Marketing or Mall Operations. Proven experience in CRM campaign execution, member operations, reporting, partnership, system coordination and stakeholder management. Professional, mature and detail-minded with strong ownership and accountability.

Strong analytical mindset and business acumen; able to interpret CRM, sales and campaign performance data. Able to work independently, prioritize multiple workstreams and deliver under tight timelines in a fast-paced retail environment. Self-motivated, proactive and solution-oriented with strong communication skills. Proficient in both written and spoken English and Chinese.

Experience with CRM / Loyalty systems, campaign platforms or dashboard tools is preferred. Mall, Retail, Loyalty Programme or Property Industry experience would be an advantage. (Personal data collected will be used for recruitment purpose only)