Digital Marketing Manager

Roles & Responsibilities Responsibilities : Overall responsibility for brand management and communications for TYJ brands

• Spring Home, Happy Belly, Ryushobo, Master Chef Perform research and analysis relating to market trends, competitor's activities and products, presenting findings and propose suitable marketing To build and maintain the organization's E-Commerce platforms (content creation/management, listing, customer service etc) Working closely with all internal divisions on the execution of effective strategies, marketing campaigns (online and offline) Assist in social media engagement, content generation, and keeping all social media platforms and websites up to date Writing and proofreading creative copy for all marketing collaterals, including brochures, letters social media and website in both English and Mandarin Copywriting for relevant media (news article, interview, etc) Maintenance and handling of social media (Eg: Facebook/Instagram/Tik. Tok) accounts and website including customer feedback/complaints/queries and ads with good PR skills Management of marketing budget Support any ad-hoc projects as and when assigned Job Requirements: Bachelor's Degree in Marketing/Mass Communications or equivalent At least 5 years of relevant marketing experience (preferably in the FMCG industry) Ability to work under a tight timeline Bilingual in both English and Mandarin (to liaise with Mandarin speaking associates) Highly motivated, independent with the curiosity and ability to generate creative ideas Knowledge of Google Analytics, SEO, SEM will be a bonus Knowledge in Adobe photoshop, Lightroom and Illustrator will be a bonus