Performance Marketing Lead - Mumbai

Job Title: **Performance Marketing Lead

Relevant Experience required: **2-4 Years

About client:**

Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of a cutting-edge AI lab.

About Role:**

We’re looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You’ll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities:**

1. Campaign Strategy & Execution**

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads

• Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies

• Design and run A/B tests on creatives, messaging, landing pages, and audience segments

• Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

1. Performance Optimization**

• Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV

• Identify high-performing audience segments and scale winning campaigns

• Conduct keyword research, audience segmentation, and competitor benchmarking

• Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

1. Analytics & Tracking**

• Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET

• Monitor funnel performance and attribution models across channels

• Prepare weekly and monthly performance reports with actionable insights

• Identify opportunities to improve conversion funnels and campaign efficiency

1. Creative & Cross-Functional Collaboration**

• Collaborate with design and content teams to develop high-performing ad creatives

• Provide data-driven creative briefs based on campaign insights

• Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are:**

• 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.

• B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).

• Strong expertise in Meta Ads Manager (Facebook & Instagram)

• Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)

• Experience managing campaigns on Microsoft Advertising (Bing Ads)

• Strong understanding of campaign objectives, bidding strategies, and audience targeting

• Experience with Google Analytics 4, Google Tag Manager, and tracking pixels

• Strong analytical skills with proficiency in Excel / Google Sheets

• Experience running A/B tests and interpreting campaign performance data

The "Edge":**

• Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs

• Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments

• Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms

• Basic knowledge of SQL or Python for marketing data analysis