Social Media Strategist

Social Media Strategist

Overview: Zimmer Communications is growing! We are looking to add a new Social Media Strategist to our Columbia team. Zimmer has a diverse client base and this role would be responsible for implementing social media strategy to reach and expand these respective audiences. The Social Media Strategist role is a marketing and communications role with an emphasis in social media management.

Responsibilities:

• Analyze and interpret audience insights and industry trends to formulate effective social media strategy.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Continue capturing and analyzing the appropriate social data/metrics, insights and best practices.
• Present social media strategy as part of overall campaign alongside marketing team in order to secure client investment.
• Generate, edit, and publish daily content while moderating all user-generated content in line with the moderation policy for each community
• Collaborate with clients to go over analytics and finalize strategy for social platforms.

Requirements:

• Ability to present relevant information in a group setting where you are the point of contact for social media strategy
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Ability to incorporate client feedback into creative content and strategy
• Proficient in Adobe Suite, Meta Business Suite and Canva Pro, preferably with proven experience
• Graphic design experience preferred
• BS in Strategic Communications, Marketing, Business or Public Relations preferred

Compensation/Benefits:

• Excellent benefits including a 401K, medical packages including optional dental and vision.
• Vacation accrual from day 1
• Paid holidays
• Ongoing training both in group meetings and individual one-on-one support
• Recognition awards

Zimmer Communications is an equal opportunity employer.