Regional Vice President, Sales

About The Role

Gen. Logs' Regional Vice President of Sales will lead and develop a team of Mid-Market and Enterprise Account Executives as we scale our logistics technology platform across enterprise shippers, brokers, carriers, and 3PLs. This role is responsible for driving new business, developing sales talent, and ensuring consistent execution against revenue targets.

Working closely with the VP of Sales, this leader will translate broader commercial strategy into actionable sales plans, coach and develop high-performing Account Executives, and help expand Gen. Logs' presence across key logistics markets. This is a hands-on leadership role for someone who can balance team development with direct involvement in complex sales opportunities and drive predictable, sustainable revenue growth.

What You'll Do

Sales Leadership & Team Development Lead, coach, and develop a team of Mid-Market and Enterprise Account Executives, establishing clear expectations and accountability for individual and team performance. Translate company revenue goals into territory plans, account strategies, and execution priorities for the sales team.

Establish a consistent operating rhythm through pipeline reviews, deal reviews, forecast calls, and regular performance check-ins. Identify opportunities to improve team performance through coaching, training, and ongoing development. Partner with the VP of Sales on hiring, onboarding, and developing sales talent as the organization grows.

Foster a high-performance sales culture centered on accountability, collaboration, and continuous improvement. Sales Execution & Revenue Growth Drive the execution of the full sales cycle, from prospecting and qualification through negotiation, closing, and account expansion. Own team performance against pipeline, bookings, and revenue targets, ensuring consistent progress toward quota attainment.

Provide hands-on deal support for strategic and complex opportunities, including executive engagement, deal strategy, and negotiation. Help Account Executives navigate multi-stakeholder sales processes and build relationships with senior decision-makers across shippers, brokers, carriers, and 3PLs. Reinforce consistent use of sales methodologies, qualification frameworks, and best practices to improve conversion rates and sales efficiency.

Monitor pipeline health, sales activity, and performance metrics to identify gaps, address challenges, and improve results. Market Development & Cross-Functional Collaboration Work with the VP of Sales to identify opportunities to expand Gen. Logs' presence across key customer segments and logistics markets. Partner with Marketing to align sales efforts with demand generation, industry events, and go-to-market initiatives.

Represent Gen. Logs at industry conferences, customer meetings, and other external events to build relationships and generate new business opportunities. Share customer feedback, competitive insights, and market trends with Product, Marketing, and leadership to inform commercial and product priorities. Identify opportunities to improve sales processes, tools, and resources to support team effectiveness and scalability.

Customer Relationships & Account Growth Help Account Executives develop strong customer relationships and build long-term strategic partnerships. Partner with Customer Success to support smooth customer transitions, onboarding, and ongoing value realization. Identify opportunities for account expansion and ensure the team is effectively developing existing customer relationships.

Help cultivate referenceable customers, case studies, and customer advocates to support future sales opportunities.

Qualifications

5+ years of B2B SaaS sales experience, including at least 3 years focused on logistics, supply chain, freight brokerage, transportation management, or related technologies. 2+ years of experience leading, managing, or mentoring sales professionals, with demonstrated success developing individual contributors and driving team performance.

Proven track record of consistently meeting or exceeding individual and/or team revenue targets. Experience managing Mid-Market and Enterprise sales cycles, including complex, multi-stakeholder deals. Certification in a Sales Methodology, MEDDIC certification preferred. Deep understanding of freight networks, transportation procurement, TMS integrations, and supply chain workflows.

Demonstrated ability to build executive relationships and influence decision-makers across shippers, carriers, brokers, and 3PLs. Strong pipeline management, forecasting, and analytical skills, with the ability to translate performance data into actionable coaching and sales strategies. Experience working in a high-growth environment, with the ability to adapt sales processes and team priorities as the business scales.

Strong communication, leadership, and coaching skills, with the ability to motivate and develop a high-performing sales team. Gen. Logs is a hardware, software, and data company building the next generation of Truck Intelligence™. Our mission is to build unbreakable supply chains in order to make our world safer and stronger.

Through a nationwide network of sensors, we help our customers source carriers, eliminate fraud and theft, and provide real-time visibility on every truck in America. By operating at the intersection of edge sensing, computer vision, AI-driven analytics, and large-scale field deployment, Gen. Logs is transforming how transportation data is captured, secured, and commercialized.