E-Commerce Content Specialist

Description Title: E-Commerce Content Specialist Department: E-Commerce Concentration: Player Equipment Location: Holliston, MA (on-site) About the Company : As the nation’s leading hockey specialty retailer, we are proud to help players of all ages and skill levels find the equipment they need to perform their best. Privately owned and rapidly growing, Pure Hockey operates more than 100 retail stores and two e-commerce businesses.

Summary: As an E-Commerce Content Specialist, you will play an important role in how customers discover, explore, and shop for hockey equipment and apparel online. From crafting engaging product descriptions to optimizing search results and maintaining compelling product presentations, you’ll help ensure our website delivers accurate, informative, and inspiring content.

What You’ll Do Create Compelling Product Content: Write, edit, and maintain clear, engaging product descriptions and technical specifications that help customers understand product features and benefits. Bring Products to Life: Coordinate product image downloads from vendors and uploads to the website, ensuring product imagery is accurate, complete, and visually appealing.

Optimize the Shopping Experience: Maintain accurate product categorization, merchandising, and presentation across player equipment and apparel categories. Improve Search & Discoverability: Optimize on-site search keywords, SEO tags, and other content elements to help customers find the products they need. Educate and Inspire Customers: Develop and support content for our education and resource center, helping players and shoppers make informed equipment decisions.

Support Promotions & Campaigns: Upload and update promotional graphics, support seasonal campaigns, and keep category pages fresh and relevant. Collaborate Across Teams: Partner with content, design, and marketing colleagues to maintain consistent messaging, accurate information, and cohesive online experience.

Requirements

What We’re Looking For 2–4 years of experience in writing, e-commerce, digital content, or a related field. Strong writing and editing skills, with the ability to communicate product information clearly and effectively. Exceptional attention to detail and a commitment to content accuracy. An interest in product presentation and creating a positive online shopping experience.

Familiarity with hockey equipment, apparel, and related terminology is a plus. The ability to collaborate across teams, manage multiple priorities, and meet deadlines.

Benefits

Medical, Dental, Vision & Disability Insurance Life and Long-Term Disability Insurance Flexible Spending Plan 401(k) Paid Time Off and paid holidays Parental Leave Employee Discount