Job description
Key Responsibilities
Marketing Strategy & Leadership
- Define and execute a full-funnel marketing strategy that drives brand awareness, customer acquisition, and retention.
- Lead and mentor a high-performing marketing team across brand, content, digital, and performance channels.
- Own the marketing budget and ensure optimal allocation across campaigns to maximize ROI. Performance Marketing
- Plan, launch, and optimize paid media campaigns across major social media and other platforms.
- Monitor performance metrics (CAC, LTV, ROAS, CTR, etc.), uncover insights, and adjust tactics to achieve aggressive growth targets.
- Implement attribution models and reporting systems to track user journeys from impression to enrollment. Brand & Content Marketing
- Build a compelling brand narrative aligned with our mission, values, and product positioning.
- Develop integrated content strategies (blog, video, email, social) that resonate with parents and students in different markets.
- Oversee campaign creative direction and messaging consistency across channels. Customer & Market Insights
- Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform strategy.
- Work closely with Product, Sales, and Academic teams to understand the customer journey and ensure a consistent user experience. Cross-Functional Collaboration
- Partner with Product, Sales, and Operations to support go-to-market launches, improve user acquisition flows, and enhance customer retention.
- Collaborate with regional teams to localize campaigns and grow user bases in key markets.