Senior Sales Manager

📍 London Office (Aldgate East, E1) | Hybrid Working as standard Please note - experience managing Account Execcutives within a B2B SaaS environment is key for this role. The opportunity Goodlord is on a mission to be the gold standard platform for renting, and we’re searching for a Senior Sales Manager reporting directly to our Head of Sales to help us achieve it!

You will guide strategy and execution for our Mid-Market segment (with potential to expand into our Enterprise segment), helping letting agencies navigate complex operational environments with our gold-standard platform. This is an active, engaged leadership role - you will be hands-on in refining deal strategy, coaching representatives to succeed, and stepping in as an executive sponsor on key opportunities.

In this role, you’ll:

• Lead, coach, and develop a team of Account Executives through 1:1s, call reviews, and live deal shadowing to drive consistent target achievement.
• Run structured deal reviews using MEDDPICC to validate champions, address risks early, map decision-makers, and maintain accurate CRM forecasting.
• Partner with SDR and Demand-Gen leadership on territory strategies, while collaborating cross-functionally with Product, Legal, and CS to streamline deal flow.
• Refine GTM playbooks, standardize commercial negotiation frameworks, and establish the operational foundations to expand into Enterprise accounts. What we’re looking for:
• Proven experience managing, coaching, and scaling B2B SaaS Account Executives to consistently hit targets in Mid-Market or Enterprise segments.
• Practical, hands-on expertise using MEDDPICC to evaluate deals, identify potential challenges early, and guide representatives through complex buying committees.
• A proactive mindset with a passion for deal strategy, participating in customer conversations, and structuring strong proposals.
• Comfort operating in fast-moving environments while demonstrating strong SaaS metrics, ROI modeling, and contract negotiation skills. It would also be great if you have:
• Experience in Prop. Tech, Real Estate, Fin. Tech, or highly regulated SaaS environments.
• A track record of expanding leadership scope from Mid-Market into Enterprise tiers. Our mission:
• Two in five people in the UK rent their homes. Our mission? To provide them with the best renting experience in the world 🌎
• We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠
• Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,500 letting agents using the platform, exciting and varied products and 300+ Goodlordians across the group supporting the mission! 💚 WHY YOU'LL LOVE BEING A GOODLORDIAN Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).
• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified https://www.greatplacetowork.co.uk/certified-company/1558877. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health - 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics WHAT’S NEXT? If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)! A full job spec is available on request. Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application. ** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer. No agencies please - we have tried and trusted partners we would turn to should we require support.