Job description
JOB DESCRIPTION JOB TITLE: Social Media Manager LOCATION: Remote POSITION TYPE: Full-Time Overview The Social Media Manager is responsible for developing, implementing, and managing the company’s social media strategy to enhance brand awareness, engage audiences, and drive growth across all digital platforms. This role involves content creation, community management, analytics, and staying up to date with the latest social media trends and tools.
Job Responsibilities
Develop and execute a comprehensive social media strategy aligned with the company’s goals and brand identity. Manage all official social media accounts (e.g., Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube). Create, curate, and schedule engaging and on-brand content including graphics, videos, captions, and stories.
Oversee daily community management — responding to messages, comments, and inquiries promptly and professionally. Collaborate with marketing, design, and content teams to ensure consistent branding and messaging across platforms. Monitor and analyze social media performance metrics; prepare monthly reports with insights and recommendations.
Stay informed about emerging social media trends, algorithm changes, and competitor activity. Run paid advertising campaigns and optimize performance for reach, engagement, and conversions. Engage with influencers, brand ambassadors, and partners to expand reach and credibility. Manage and maintain a content calendar to ensure timely posting and alignment with marketing campaigns.
Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred). Proven experience (3+ years) as a Social Media Manager or similar role. Excellent written and verbal communication skills. Strong understanding of social media platforms, analytics tools, and advertising features (Meta Business Suite, LinkedIn Ads, TikTok Ads, etc.)
Proficient in using content creation tools such as Canva, Adobe Creative Suite, or similar. Analytical mindset with the ability to interpret data and make strategic decisions. Ability to multitask, prioritise, and meet deadlines in a fast-paced environment. Creative thinker with strong attention to detail and visual storytelling.
Benefits
100% remote – work from anywhere. An inclusive and supportive work environment. Competitive salary. Opportunities for career growth and professional development. Supportive and collaborative team environment.