Manager, Media - Saint Louis, MO

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Position Summary

The Manager, Media is responsible for developing and guiding national media strategy across the portfolio, ensuring media investments effectively connect brands with consumers throughout an increasingly fragmented and evolving consumer journey. This role serves as a strategic partner to Brand, Communications, Consumer Insights, Shopper Marekting, Digital Commerce, and agency partners to translate business objectives, consumer insights, and marketplace trends into actionable media strategies and investment recommendations.

The ideal candidate combines strong foundational media expertise with deep understanding of digital ecosystems, emerging consumer behaviors, retail and commerce media, social influence, creator ecosystems, and the growing role of AI in consumer discovery and decision-making. This individual is intellectually curious, future-focused, and willing to challenge conventional approaches through experimentation, test-and-learn initiatives, and innovation.

The Manager, Media will help ensure Energizer's media strategies remain effective today while building capabilities that position the organization for success tomorrow.

Responsibilities

Media Strategy & Investment Leadership Develop media strategies that align business, brand, and consumer objectives across the portfolio. Consult with International markets and their agencies on appropriate execution in alignment with global strategy and priorities, while understanding nuances in market Recommend optimal channel, audience, and investment allocations based on category priorities, consumer behavior, business objectives, and performance insights.

Identify opportunities to improve effectiveness and efficiency of media investments across paid, owned, earned, retail, and emerging channels. Guide annual and campaign-specific media planning processes in partnership with brand teams and agency partners. Evaluate trade-offs and recommend investment shifts as consumer behavior and media consumption patterns evolve.

Consumer Behavior & Marketplace intelligence Maintain a deep understanding of evolving consumer media consumption habits and emerging engagement behaviors. Monitor shifts in how consumers discover, evaluate, and purchase products across traditional, digital, social, retailer, creator, and AI-enabled environments. Translate consumer, cultural, technological, and media trends into actionable business recommendations.

Partner closely with Consumer Insights to identify opportunities where media can create competitive advantage. Media Innovation & Future Readiness Identify emerging platforms, technologies, and media opportunities that could create growth for the business. Lead test-and-learn initiatives designed to evaluate new channels, partners, targeting approaches, measurement solutions, and creative formats.

Stay informed on developments in AI, machine learning, generative AI, conversational commerce, and evolving search behaviors. Develop recommendations regarding how emerging technologies may impact media strategy, consumer engagement, and marketing effectiveness. Champion a culture of experimentation, learning, and continuous improvement.

Learning Agenda & Organizational Capability Building Educate internal teams on emerging media trends, consumer behavior shifts, and innovation opportunities. Share market intelligence, case studies, and best practices across the organization. Help establish frameworks that improve media decision-making and investment prioritization.

Contribute to development of future media capabilities and operating models.