Job description
Plan, execute & optimize paid campaigns across Meta, Google (Search, Display, Shopping), YouTube & Affiliates. Manage daily budgets, bidding strategies, pacing and ROAS-driven outcomes. Build & optimize acquisition funnels for D2C website – landing pages, content, audiences, retargeting. Work closely with creative, content & brand teams to develop high-converting ad creatives.
Create A/B tests for messaging, audience, and creative variations; track learning outcomes. Analyze campaign data to generate weekly/monthly insights & performance improvements. Reduce CAC and increase ROAS through experimentation, retention loops & remarketing. Track key metrics: CTR, CAC, ROAS, LTV, CVR, AOV, RCR, repeat purchases.
Collaborate with marketplace teams (Amazon/Flipkart/Nykaa) to improve paid visibility and performance. Explore emerging performance channels — Influencer-driven performance, affiliates, UGC etc.
Requirements
Have 4–6 years of experience in D2C/Performance marketing (Beauty, FMCG or Consumer brands preferred). Are obsessed with metrics, dashboards and campaign ROAS. Can scale budgets without compromising profitability. Have hands-on experience with Meta Ads Manager, Google Ads, GA4, Klaviyo/SMS channels. Love experimenting, testing hypotheses and optimising funnels.
Think like a growth hacker, execute like a performance marketer.
Benefits
Ownership and freedom to build Dermatouch’s growth engine. High-growth environment with fast decision cycles.