Live Service Game Designer - EA Sports

Locations : Birmingham, West Midlands, United Kingdom Location: Birmingham State: West Midlands Country: United Kingdom Location: Southam State: Warwickshire Country: United Kingdom

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Join us at Electronic Arts, where our mission is to inspire the world to play. As a Live Service Game Designer for EA SPORTS F1, you will help us redefine motorsport fandom by creating immersive, inclusive experiences for millions of players. You will report to the Creative Director and collaborate with our passionate team to deliver seasonal content that brings joy and connection to fans everywhere.

Responsibilities

You will own the delivery of season and promo content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops. You will partner with Product, Economy, Engineering, UI/UX, Art, and Production to implement content using live service tools and ensure timely releases. You will build and maintain our reward catalogue, tuning content for fairness, desirability, and pacing to improve player engagement and retention.

You will monitor content performance through dashboards and player feedback, identifying issues and guiding rapid iteration. Required Qualifications: 2+ years designing live service content/systems, or equivalent experience in live economy driven games (console, PC, or mobile). Experience shipping and operating seasonal content in a live service title, including items, rewards, objectives, passes, and storefront content.

Experience working with data and KPIs to evaluate content impact and adjust responsibly. Experience collaborating with multiple disciplines to align content plans and deliver measurable player outcomes.