Sr Director, Personalization & Campaign

The Senior Director of Personalization & Campaign Execution will lead the development and execution of enterprise personalization strategies across all seven brands. This role is responsible for leveraging guest data, customer insights, and marketing technologies to deliver relevant, targeted experiences that drive guest engagement, frequency, conversion, and incremental sales.

This leader will oversee owned-channel campaign execution, ensuring the successful planning, activation, and optimization of CRM communications across email, mobile, app, web, and emerging channels. Working closely with brand, analytics, technology, and marketing partners, the Senior Director will create scalable personalization capabilities that improve campaign effectiveness and deliver measurable business results across the portfolio.