Job description
The Senior Digital Planner Buyer will work hand-in-hand with the Digital Lead, along with other ad operations specialists in managing all digital requirements of the unit
As a Senior Digital Planner Buyer, you are responsible to:
- Create media strategies independently to help clients achieve their performance marketing goals using various channels such as search, paid social, and programmatic.
- Take ownership of client relationships and communication for daily, weekly, and monthly activities.
- Manage relationships with local suppliers, including ad networks and publishers, to negotiate rates and oversee campaign delivery and results.
- Supervise the entire process of delivering paid media programs, from creating briefs to execution, and defining key performance metrics.
- Take the lead in planning and buying paid media.
- Proficiently use Meta/TikTok Ads Manager, Google AdWords, DV360, and Tradedesk.
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