Integrated Marketing Manager 整合营销经理

1. Integrated Marketing & PMM Oversight: Manage central integrated marketing and global regional marketing pipelines, act as the core strategic liaison for central campaign ownership and partnership business development.
2. Full Product Line Revenue KPI Accountability: Collaborate with business leaders and growth teams across all product lines, take overall ownership of global GMV, ARR and paid user volume, and formulate quarterly and annual revenue roadmaps.
3. Strategic Ecosystem Partnerships: Engage senior management of strategic ecosystem partners, and lead commercial negotiations and brand storytelling for key partnerships.
4. Global Launch Schedule Governance: Coordinate regional leads to execute milestone product global launches and align rollout timelines across all markets.
5. Cross-functional Strategic Alignment: Align objectives and schedules with Product, Sales, Brand and Design teams to position marketing as a front-end business growth driver.

1、整合营销与PMM统筹：管理central整合营销与全球区域市场两条线，承担central campaign owner和Partnership BD的核心策略对接。 2、全产品线收入KPI负责：与全产品线的业务负责人、业务增长团队共同努力，对全球GMV、ARR、付费用户数全盘负责，制定季度和年度收入roadmap。 3、战略级生态合作：与战略级生态伙伴的高层对接，主导关键partnership的商务谈判与品牌叙事。 4、全球launch节奏控制：协同各区域Lead完成里程碑级产品的全球launch执行，确保各市场节奏对齐。 5、跨部门战略对齐：与Product、Sales、Brand、Design各团队对齐目标和节奏，让marketing成为业务前置驱动力。

1. Over 5 years of marketing leadership experience with proven full-cycle global P&L management track record.
2. Global business experience, having independently built marketing systems from scratch for multiple overseas markets.
3. Marketing capabilities covering hybrid B2B and B2C scenarios, with solid understanding of SaaS subscription models as well as consumer-side subscription and payment conversion funnels.
4. Familiar with industry ecosystems including AI, SaaS and creator economy, with sharp insights and genuine enthusiasm for AI generation verticals.
5. Bilingual proficiency in Chinese and English for daily work, capable of in-depth direct communication with overseas teams, partners and media.

1、5年以上marketing leadership经验，有完整的global P&L management经验。 2、全球化业务经验，独立负责过多个海外市场的marketing从0到1建设。 3、具备B2B加B2C混合场景的marketing能力，懂SaaS订阅模型也懂C端订阅与付费转化漏斗。 4、熟悉AI、SaaS、Creator Economy等行业生态，对AI生成赛道有判断和兴奋感。 5、中英文均为工作语言，能与海外团队、合作伙伴、媒体直接深度对话。